Recent Posts

Why copywriting training is the best investment you can make for your business

It’s a common misconception that being good at copywriting is all about understanding grammar rules, being good at spelling, and debating whether to use the Oxford comma. It’s not. Of course there is a writing element involved, but copywriting is more about selling and psychology than sentence structure and fancy words. So if you think copywriting isn’t for you because you’re “not very good at writing”, then it’s time to think again. 

Read More »

Is Video Content Better Than Written Content?

There’s no denying that video is a popular marketing tool. It’s now easier than ever before to create and share videos. But does that mean written content is on its way out? Should you invest your time and effort into creating videos rather than writing content for your audience?

Read More »

What Is A Marketing Mentor (And Do You Need One)?

Not every business can afford to hire a huge marketing team or outsource all their marketing to agencies and freelancers. But doing your own marketing when you’re not a marketer can be tough. So what do you do? How can you get the support you need without having to commit to long-term investment? Is a marketing mentor the answer?

Read More »
Blog header with text reading: social media content - how to post with purpose and an image of social media icons.

Social Media Content Ideas: How to Post with Purpose

Using social media to generate leads isn’t as simple as sticking an ad on your company page once a month. You need a strategy and a clear goal. Once you know what you want to achieve, you can start sharing your content and building a following. But what on earth should you be sharing and how do you come up with ideas? 

Read More »

Marketing Advice You Should Ignore (And Some You Should Listen To)

Before you rush off to follow some generic marketing advice you’ve seen online, do a bit of research into the person giving it – are they the right person to take advice from? And is that advice actually worth listening to? Or are they leading you in the wrong direction? Let’s take a look at some of the worst marketing tips I see being regurgitated.

Read More »

10 Rubbish Excuses For Not Having a Blog

Are you making excuses not to blog? Maybe you aren’t really sure what a blog is or how to write one. Perhaps you’re worried nobody will read it – or maybe you’re scared that people will. In this post, we look at 10 common excuses and how to overcome them.

Read More »

Overcome Your Content Creation Procrastination

There’s always a reason you didn’t get around to creating that content. A call, an email, an urgent meeting. A client needing your attention, work that you had to finish first. But when it comes down to it, what’s really stopping you and how can you overcome it?

Read More »

Are Your Emails Putting Off Clients?

The great thing about email is it’s fast and it’s free, and almost everyone has an email address. But when it comes to sending business emails, are we too hasty at hitting send? Find out why your emails could be losing customers and how to stop this happening.

Read More »
Categories

Subscribe to Lisa’s daily email for more tips and advice on content, copywriting and business. 

Subscribe to MYCC Daily

Buy the Book

Despite the title, The Freelance Fairytale is not a fluffy bedtime story. It’s packed full of practical advice to help you create a business that makes you happy. 

Find out more

Borrow my Brain

 Struggling to get the clients you want? Fallen out of love with freelancing? Book 90 minutes with me and get back on track to your happy ever after. 

Find out more

Bespoke support

Tired of trying to slay the dragon alone? Want a business mentor who knows how to get you where you want to be? Let me help you create your happy ever after. 

Find out more