Despite its title, The Freelance Fairytale is not a fluffy bedtime story. It’s packed full of practical, actionable advice to help you overcome the common challenges faced by freelancers so you can create the business you deserve.
The Freelance Fairytale will teach you:
How to avoid the toxic swamp
Not every opportunity is a good opportunity, but how do you stick to the path and steer clear of distractions? I’ll show you how to ditch crappy clients, avoid terrible advice, and stay on track to your happy ever after.
How to tackle your trolls
Ever find yourself thinking, “that wouldn’t work for me,” or “I could never do that”? You’re probably wrong. Learn how to overcome some of the biggest barriers to success – self-doubt, procrastination, and resistance to change.
How to build a house of bricks
How strong are your business foundations? Are you working on your terms, or do you let your clients dictate how, when and where you work? Build your business out of bricks, not straw, and stand firm in achieving your goals.
How to price based on the value you deliver
Are your prices too low? If you even have to think about it for a second, the answer is probably yes. Price is what you charge, but value is what you deliver – show your clients you’re worth the investment.
How to identify your ideal clients
You can only go out and get your ideal clients if you know who they are. So who do you want to attract? Your ideal client isn’t “anybody”, and just because you can help someone doesn’t mean you should.
How to sell without the sleaze
Does the idea of selling scare you silly? Worried you’ll come across as spammy, sleazy, or too salesy? I’ll show you how to get comfortable selling and make your ideal clients excited about buying from you.
How to choose your marketing channels
Should you do SEO, PPC, email, blogs, podcasts, videos, social media, direct mail, lead magnets? Do you need to write a book, host a webinar, build a community? With so many options, it’s easy to see why freelancers get confused, but I keep marketing simple.
How to get the right support
Cinderella had a fairy godmother. Aladdin had a genie. Snow White had seven dwarfs. You don’t need to do everything alone – even heroes have help sometimes.
