The feast and famine cycle is not inevitable – you don’t have to suffer periods of overwhelm and stress followed by periods of anxiety and panic. If you get your marketing and sales processes right, you attract more of the clients you want and get paid what you’re worth.
It doesn’t matter how brilliant your product or service is; if nobody is buying it, you aren’t going to last very long in business. You need customers. And to get customers, you’ll need to do some kind of marketing. But marketing is a minefield. Everyone has an opinion on what you should and shouldn’t do. So how on earth are you supposed to figure out where to invest time and money to get the best results?
The great thing about email is it’s fast and it’s free, and almost everyone has an email address. But when it comes to sending business emails, are we too hasty at hitting send? Find out why your emails could be losing customers and how to stop this happening.
There’s always some new platform or technique popping up, which leaves business owners overwhelmed or confused. Not surprisingly, they turn to the experts for help. And when those experts don’t deliver, they feel disillusioned with it all. But here’s the thing – marketing isn’t actually as complex as it seems. It doesn’t have to be overwhelming. And you don’t have to get ripped off.
You have to kiss a few frogs before you find your prince. Or so they say. But is this really the case in business? Do you have to put up with less than desirable prospects in the hope some of them will turn into your dream clients? Not if you get your marketing right.
Marketing is a funny thing. There’s no one size fits all process. No fool-proof strategy. No guarantees. What works amazingly well for one person can be a complete waste of time, money and effort for another. So does it all come down to luck? And if so, how can you improve your chances of getting lucky?