The feast and famine cycle is not inevitable – you don’t have to suffer periods of overwhelm and stress followed by periods of anxiety and panic. If you get your marketing and sales processes right, you attract more of the clients you want and get paid what you’re worth.
It doesn’t matter how brilliant your product or service is; if nobody is buying it, you aren’t going to last very long in business. You need customers. And to get customers, you’ll need to do some kind of marketing. But marketing is a minefield. Everyone has an opinion on what you should and shouldn’t do. So how on earth are you supposed to figure out where to invest time and money to get the best results?
The great thing about email is it’s fast and it’s free, and almost everyone has an email address. But when it comes to sending business emails, are we too hasty at hitting send? Find out why your emails could be losing customers and how to stop this happening.
There’s always some new platform or technique popping up, which leaves business owners overwhelmed or confused. Not surprisingly, they turn to the experts for help. And when those experts don’t deliver, they feel disillusioned with it all. But here’s the thing – marketing isn’t actually as complex as it seems. It doesn’t have to be overwhelming. And you don’t have to get ripped off.
You can’t replace action with hope and wishes. Positive thinking is important, but it won’t make clients magically appear. In this article, we’re looking at why hope isn’t always a good thing when it comes to building a business.
It’s easy to share content about the latest hot topic, but sometimes jumping on the bandwagon is not just lazy marketing, it can be detrimental to your business too.
You have to kiss a few frogs before you find your prince. Or so they say. But is this really the case in business? Do you have to put up with less than desirable prospects in the hope some of them will turn into your dream clients? Not if you get your marketing right.
Marketing is a funny thing. There’s no one size fits all process. No fool-proof strategy. No guarantees. What works amazingly well for one person can be a complete waste of time, money and effort for another. So does it all come down to luck? And if so, how can you improve your chances of getting lucky?
Everywhere you look, there seems to be someone selling the key to marketing success. The problem is there is no key – one size does not fit all. But there are some things you can do to increase your chances of getting the clients you want.
If you’re a business owner who does your own marketing, then learning how to write good sales copy is one of the best marketing investments you can make. Here are 5 reasons why…
Do you spend ages creating content, only to get a handful of views? Wouldn’t it be nice if all that effort actually resulted in leads, or even better, sales? This article is all about getting your content seen.
Whether you’re writing copy for your first website or simply want to improve your existing copy, this article is packed full of tips on how to make your website copy count.