There’s always someone telling you what type of content you “need” to be creating, but are they right? Do you need to create every type of content going – do you even need to bother with content marketing at all? Is it really worth the effort?
Before you rush off to follow some generic marketing advice you’ve seen online, do a bit of research into the person giving it – are they the right person to take advice from? And is that advice actually worth listening to? Or are they leading you in the wrong direction? Let’s take a look at some of the worst marketing tips I see being regurgitated.
Do you rush to write your marketing copy only to be disappointed when it doesn’t get you the results you hoped? Your copy might be failing because you’re skipping steps in the writing process. Check out the five stages of copywriting.
Did you start your own business to create more freedom and flexibility? Me too. And that’s why I was able to spend three weeks travelling around Peru – no work, no stress, just three weeks enjoying this amazing country.
Using social media to generate leads isn’t as simple as sticking an ad on your company page once a month. You need a strategy and a clear goal. Once you know what you want to achieve, you can start sharing your content and building a following. But what on earth should you be sharing and how do you come up with ideas?
Hundreds of thousands of people successfully make a living as a freelancer, and you could too. You don’t need to know how to do everything all at once but knowing the basics and having an idea what to expect will help you move your business forward faster.
Are you confused about blog types and blog formats? In this article, I’ll be talking you through the basics of blogging – from the main types of blogs to the best blog formats and how to write a blog.
Good content should be like your favourite pair of jeans – something you can get plenty of use out of. This article looks at how to share, reshare and repurpose your content for maximum reach.
If you’re a business owner who does your own marketing, then learning how to write good sales copy is one of the best marketing investments you can make. Here are 5 reasons why…
Think working for yourself means you can’t have “proper” holidays? It doesn’t. Being a freelancer should give you more freedom and flexibility – not less. Find out how you can take guilt-free time off.
Working hard doesn’t mean working long hours. If you’re filling your time with the wrong type of work, you’ll be busy but not profitable. Work hard on the right things and you’ll have a much healthier work-life balance.
It is possible to create your dream business, but it won’t happen overnight and it won’t always be easy. You’ll need to work hard, make tough choices, build your resilience and learn how to convert enquiries into clients.
Are you making excuses not to blog? Maybe you aren’t really sure what a blog is or how to write one. Perhaps you’re worried nobody will read it – or maybe you’re scared that people will. In this post, we look at 10 common excuses and how to overcome them.
The feast and famine cycle is not inevitable – you don’t have to suffer periods of overwhelm and stress followed by periods of anxiety and panic. If you get your marketing and sales processes right, you attract more of the clients you want and get paid what you’re worth.
You have to kiss a few frogs before you find your prince. Or so they say. But is this really the case in business? Do you have to put up with less than desirable prospects in the hope some of them will turn into your dream clients? Not if you get your marketing right.
It’s all too easy to bump exercise from the to-do list or leave it off altogether. But neglecting your fitness as a freelancer could be detrimental to your clients, not to mention your own wellbeing. Here are seven good reasons you should make exercise a priority.
How to write a business book: The ultimate guide If you want to write a business book, you probably won’t be surprised to hear that you’re not alone. Hundreds of coaches, freelancers, entrepreneurs, executives, leaders, managers and business owners consider going down this route at
It is possible to create a freelance business that allows you to have the lifestyle you want. It just takes a bit of hard work. So if you are thinking of quitting the nine-to-five or you’ve recently made the leap into freelance life, here are 10 common mistakes to avoid.
A business blog is a great way to engage with new and existing customers, but how do they win you more business? In this article we look at seven ways you can use your blog to attract and retain customers.
There’s always a reason you didn’t get around to creating that content. A call, an email, an urgent meeting. A client needing your attention, work that you had to finish first. But when it comes down to it, what’s really stopping you and how can you overcome it?
Everywhere you look, there seems to be someone selling the key to marketing success. The problem is there is no key – one size does not fit all. But there are some things you can do to increase your chances of getting the clients you want.
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