Copywriting Training & Marketing Mentoring

Attract more of the clients you want

Write better copy. Get better clients.

Being good at what you do isn’t enough. You need to convince people to give you money for it.

If you’re not doing anything to attract people to you and turn them into buyers, you won’t have any customers. And if you don’t have any customers, you won’t be in business very long.

I’ll teach you how to attract and convert those customers by improving your marketing content and sales copy.

But I’ll go one step further – I’ll teach you how to attract and convert more of the customers you actually want.

Because nobody really wants to deal with those low payers, late payers and non-payers. Or those clients who make you jump through hoops, expecting you to drop everything to serve them. Or those prospects who are happy to “pick your brain” for ideas but disappear as soon as you mention your fee.

And you don’t have to deal with them.

It is possible to make good money doing the thing you love for people you like. I do it – and I can teach you how to do it too.

Freelancer Support

Buy the book, join the happy ever after hub or get bespoke one-to-one mentoring

"I signed up for Lisa’s 12 week course after searching for someone to support me and help drive business forward. And, during this time I have learned how to write better copy, improve my marketing, increase my profits and boost my confidence."
Peter W- Recruiter

Team Training

Write to Sell: Upskill your entire team and get more from your marketing

“Lisa was really knowledgeable and friendly. The team really enjoyed the course and she tailored it to our sector, so we could easily see ways to improve our copy.”
Emily Tann, Marketing Manager

Borrow my Brain

Borrow my Brain: 90-minute sessions to help you move your marketing forward

"I borrowed Lisa’s brain for 90 minutes, but the information will last a lifetime. Lisa put me at ease with her down-to-earth nature and didn't flinch when I asked some really basic questions. If you want to make your business better, give Lisa your money."
Jac H - Agile Consultant

Create a business that makes you happy

Too many freelancers are overworked and underpaid, caught in the feast and famine cycle, and wondering when all the hard work will start to pay off.

If that’s you, I can help. I’ve been there.

I thought all the challenges I had were just part of freelance life – something I had to accept. But I wasn’t happy. I had clients that didn’t value me, work I didn’t enjoy, and a business that didn’t seem to be moving forward very fast.

What changed? Me.

I realised I was the only person who could make my business better. So I did.

I got the help and support I needed, took advice from people who had the kind of business I wanted, and, most importantly, I made the changes I needed to make. Now I help other freelancers do the same.

You can have a business that works on your terms. You can attract amazing clients. You can earn good money doing what you love.

Let me help you do it.

"Incredible. I initially worked with Lisa on her 12 week course, she took me and a hotch-potch of enthusiasm, poor punctuation and a dodgy business model and enabled it to become consistent, credible and confident. Lisa continues to support my business and I, and I am bloody lucky to have Lisa in my corner helping me do the thing I love in a way that works for me."
Susie P - Change Leadership

A bit about me (Lisa)

I started my freelance copywriting career in 2014, leaving the “security” of full-time employment in 2016. By 2017, I’d started delivering copywriting workshops after realising “done for you” services weren’t right for everyone.

When you’re a freelancer or small business owner, and you do your own marketing, copywriting is one of the most valuable skills you can learn – after all, almost every type of marketing needs words. And that’s why I launched my 12-week programme – to give people the skills and confidence to attract and convert the clients they want.

But my mentoring programme involves so much more than just teaching you how to put words on a page. I teach you how to build a business that makes you happy using the same systems and processes I use in my business.

A bit about Emily

Emily is my sister, colleague and right-hand woman. She started working on ad-hoc projects for Make Your Copy Count between 2017 and 2019 and in July 2019, she joined the team permanently.

She takes care of our Facebook and Instagram accounts, writes awesome blog posts for some of our clients as well as our company blog, and manages lots of the behind the scenes stuff.

Get more from your marketing

Do you struggle to attract the type of clients you want?

Are you constantly getting haggled down on price or discounting your rates to win work?

Do you spend ages on free calls and proposals only to get ghosted?

Have you got too many demanding clients who don’t seem to value your expertise?

If you’re answering ‘yes’ to any of the above, you need to work on your marketing.

If your marketing is doing its job properly, you’ll attract better clients and fewer timewasters.

And your marketing can only do its job properly if you get the right message in front of the right people at the right time. To do that, you need to understand:

Who you want to attract
What problems you can solve for them
Where you can reach them
How to attract their attention (and keep it)
How to convert them from browsers to buyers

The good news is it’s easier than you might think – especially with a little help from me. If your marketing is in a mess, I recommend starting with one of my 90-minute Borrow my Brain sessions.

"I just knew Lisa would be supportive but straight-talking in helping me get clear with my positioning and marketing message. Lisa did not disappoint. Lisa is very generous in sharing her knowledge and insights and was able to help me explain the transformation I can offer my clients in a very clear authentic fashion. The next stage that blew me away, Lisa walked me through my Linkedin profile and website copy reviewing it as a client would - and WOW this is where the session came alive and the magic happened. I would highly recommend Lisa to anyone who is struggling to articulate their marketing message. As Lisa didn't just give me a bit of training she gave me a new purpose and direction to my business as she really made me think about who my client is, their problems, and the solutions I have to offer."
Karen H - Mentor

"I borrowed Lisa’s brain for 90 minutes, but the information will last a lifetime. Lisa put me at ease with her down-to-earth nature and didn't flinch when I asked some really basic questions. If you want to make your business better, give Lisa your money."
Jac H - Agile Consultant

Buy the Book

Despite the title, The Freelance Fairytale is not a fluffy bedtime story. It’s packed full of practical advice to help you create a business that makes you happy.

Join the Hub

Get weekly accountability emails, access exclusive content on money, marketing and much more, and ask me anything as a member of our Happy Ever After Hub.

Bespoke support

Tired of trying to slay the dragon alone? Want a business mentor who knows how to get you where you want to be? Let me help you create your happy ever after.

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