Copywriting Training For Individuals & Teams

Attract more of the clients you want

Write better copy. Get better clients.

Being good at what you do isn’t enough. You need to convince people to give you money for it.

If you’re not doing anything to attract people to you and turn them into buyers, you won’t have any customers. And if you don’t have any customers, you won’t be in business very long.

I’ll teach you how to attract and convert those customers by improving your marketing content and sales copy.

But I’ll go one step further – I’ll teach you how to attract and convert more of the customers you actually want.

Because nobody really wants to deal with those low payers, late payers and non-payers. Or those clients who make you jump through hoops, expecting you to drop everything to serve them. Or those prospects who are happy to “pick your brain” for ideas but disappear as soon as you mention your fee.

And you don’t have to deal with them.

It is possible to make good money doing the thing you love for people you like. I do it – and I can teach you how to do it too.

Write to Sell: Online Training

Write to Sell: Team Training

In-person copywriting training for your whole team to help you get more from your marketing

Write to Sell: Bespoke Training

A 12-week training programme for freelancers, small business owners or solo marketers.

"I was seeking a training course for my marketing team to establish core copywriting fundamentals and help them expand on their skillset. After a brief introduction with Lisa, I was confident in her approach and curriculum. Now that the training is complete, I can say that I could not be more pleased with the training and the feedback I've gathered from my team. Her lessons were easy to understand and she helped the team apply them to real world examples in their roles. She also made the training engaging and interactive. I would highly recommend Lisa's 'Write to Sell' training to any marketing team looking to up-level their copywriting skills."
Allison Shaub -CMO

“Lisa was really knowledgeable and friendly. The team really enjoyed the course and she tailored it to our sector, so we could easily see ways to improve our copy.”
Emily Tann - Marketing Manager

Marketing and business mentoring for freelancers

Create a business that makes you happy

Too many freelancers are overworked and underpaid, caught in the feast and famine cycle, and wondering when all the hard work will start to pay off.

If that’s you, I can help. I’ve been there.

I thought all the challenges I had were just part of freelance life – something I had to accept. But I wasn’t happy. I had clients that didn’t value me, work I didn’t enjoy, and a business that didn’t seem to be moving forward very fast.

What changed? Me.

I realised I was the only person who could make my business better. So I did.

I got the help and support I needed, took advice from people who had the kind of business I wanted, and, most importantly, I made the changes I needed to make. Now I help other freelancers do the same.

You can have a business that works on your terms. You can attract amazing clients. You can earn good money doing what you love.

Let me help you do it.

Buy the Book

Despite the title, The Freelance Fairytale is not a fluffy bedtime story. It’s packed full of practical advice to help you create a business that makes you happy.

Borrow my Brain

Book 90 minutes with me and we’ll figure out some easy actions you can take to fix the gaps in your marketing and sales process so you can attract better clients.

Business Mentoring

Tired of trying to slay the dragon alone? Want a business mentor who knows how to get you where you want to be? Let me help you create your happy ever after.

"I cannot recommend Lisa's book "The Freelance Fairytale" enough. Don't let its slim size fool you - it is packed with useful hints and tips about how to get your business up and running and keeping it there. Lisa is a natural storyteller. Her prose is lively and engaging and she holds your interest throughout. She leaves no stone unturned and by the time you finish reading, you feel ready to take on the world of business. The Freelance Fairytale also includes allusions to such classic stories as The Little Mermaid. What does this have to do with marketing? Quite a lot, as you'll find out. Be prepared to be amazed. As a mentor, Lisa is as honest as the day is long. She pulls no punches and never hesitates to point out where you are going wrong and where you could improve. Her honesty can be brutal. But it is never done out of spite or a desire to hurt. It is done because Lisa cares deeply and wants you to succeed. Pick up a copy of The Freelance Fairytale and book an appointment with Lisa today. This Fairy Godmother always works her magic."
Nathan - Copywriter

I worked with Lisa on her 12-week program and it was one of the best investments I've made both for my business and my personal development. She helped me to sharpen up (and get rid of the fluff!) the way I write and communicate with both clients and prospects and my marketing. But the coaching was more than just about writing. She provided sound business and sales coaching, helped me to value my time more and gave me the confidence (and push) to start charging for consultations, which has been a game changer for my business. She is very down to earth and tells it how it is, which is just what you need at times. In the 12 weeks that I worked with her, I got more done on growing my business than I did in the last 12 months! I have no hesitation in recommending Lisa, she is amazing!
Ravi - Wealth Planning

A bit about me (Lisa)

I started my freelance copywriting career in 2014, leaving the “security” of full-time employment in 2016. By 2017, I’d started delivering copywriting workshops after realising “done for you” services weren’t right for everyone.

When you’re a freelancer or small business owner, and you do your own marketing, copywriting is one of the most valuable skills you can learn – after all, almost every type of marketing needs words. And that’s why I launched my 12-week programme – to give people the skills and confidence to attract and convert the clients they want.

But my mentoring programme involves so much more than just teaching you how to put words on a page. I teach you how to build a business that makes you happy using the same systems and processes I use in my business.

A bit about Emily

Emily is my sister, colleague and right-hand woman. She started working on ad-hoc projects for Make Your Copy Count between 2017 and 2019 and in July 2019, she joined the team permanently.

She takes care of our Facebook and Instagram accounts, writes awesome blog posts for some of our clients as well as our company blog, and manages lots of the behind the scenes stuff.

Get more from your marketing

Do you struggle to attract the type of clients you want?

Are you constantly getting haggled down on price or discounting your rates to win work?

Do you spend ages on free calls and proposals only to get ghosted?

Have you got too many demanding clients who don’t seem to value your expertise?

If you’re answering ‘yes’ to any of the above, you need to work on your marketing.

If your marketing is doing its job properly, you’ll attract better clients and fewer timewasters.

And your marketing can only do its job properly if you get the right message in front of the right people at the right time. To do that, you need to understand:

Who you want to attract
What problems you can solve for them
Where you can reach them
How to attract their attention (and keep it)
How to convert them from browsers to buyers

The good news is it’s easier than you might think – especially with a little help from me. If your marketing is in a mess, I recommend starting with one of my 90-minute Borrow my Brain sessions.

"I just knew Lisa would be supportive but straight-talking in helping me get clear with my positioning and marketing message. Lisa did not disappoint. Lisa is very generous in sharing her knowledge and insights and was able to help me explain the transformation I can offer my clients in a very clear authentic fashion. The next stage that blew me away, Lisa walked me through my Linkedin profile and website copy reviewing it as a client would - and WOW this is where the session came alive and the magic happened. I would highly recommend Lisa to anyone who is struggling to articulate their marketing message. As Lisa didn't just give me a bit of training she gave me a new purpose and direction to my business as she really made me think about who my client is, their problems, and the solutions I have to offer."
Karen - Mentor

I borrowed Lisa's brain and it didn't disappoint. I had a list of 8 things I wanted help with, listed in order of preference as I didn't think we could cover the mall, we did and then some. I also learnt about some brilliant hacks that will save me days and weasel words too which have revolutionised my writing.
Leon - Telecoms Providerms

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