Online Courses

Self-paced courses with practical tasks and lifetime access. Blogging for Business is focused on content marketing, while Write to Sell covers the copywriting basics.

One-to-One Support

Whether you want a bit of copywriting training, a full marketing makeover, or ongoing support, my one-to-one services are designed to meet your needs.

Training for Teams

Upskill your entire sales or marketing team (or everyone in your business) with my in-person Write to Sell training, tailored to your business.

"I was seeking a training course for my marketing team to establish core copywriting fundamentals and help them expand on their skillset. After a brief introduction with Lisa, I was confident in her approach and curriculum. Now that the training is complete, I can say that I could not be more pleased with the training and the feedback I've gathered from my team. Her lessons were easy to understand and she helped the team apply them to real world examples in their roles. She also made the training engaging and interactive. I would highly recommend Lisa's 'Write to Sell' training to any marketing team looking to up-level their copywriting skills."
Allison Shaub -CMO

How to Build an Email Community

Thinking of starting an email list, but not sure where to begin? Think managing a regular newsletter will be too much extra work? Worried nobody would be interested in what you have to say, or that you’d run out of things to write about?

My book is for you. It’s a straightforward, concise guide, giving you practical information to help you understand why email marketing is so valuable and how to do it without big investments of time or money.

Get more from your marketing

Do you struggle to attract the type of clients you want?

Are you constantly getting haggled down on price or discounting your rates to win work?

Do you spend ages on free calls and proposals only to get ghosted?

Have you got too many demanding clients who don’t seem to value your expertise?

If you’re answering ‘yes’ to any of the above, you need to work on your marketing.

If your marketing is doing its job properly, you’ll attract better clients and fewer timewasters.

And your marketing can only do its job properly if you get the right message in front of the right people at the right time. To do that, you need to understand:

Who you want to attract
What problems you can solve for them
Where you can reach them
How to attract their attention (and keep it)
How to convert them from browsers to buyers

The good news is it’s easier than you might think – especially with a little help from me. If your marketing is in a mess, I recommend starting with one of my 90-minute Borrow my Brain sessions.

"I just knew Lisa would be supportive but straight-talking in helping me get clear with my positioning and marketing message. Lisa did not disappoint. Lisa is very generous in sharing her knowledge and insights and was able to help me explain the transformation I can offer my clients in a very clear authentic fashion. The next stage that blew me away, Lisa walked me through my Linkedin profile and website copy reviewing it as a client would - and WOW this is where the session came alive and the magic happened. I would highly recommend Lisa to anyone who is struggling to articulate their marketing message. As Lisa didn't just give me a bit of training she gave me a new purpose and direction to my business as she really made me think about who my client is, their problems, and the solutions I have to offer."
Karen - Mentor

I borrowed Lisa's brain and it didn't disappoint. I had a list of 8 things I wanted help with, listed in order of preference as I didn't think we could cover the mall, we did and then some. I also learnt about some brilliant hacks that will save me days and weasel words too which have revolutionised my writing.
Leon - Telecoms Providerms

Copywriting Training For Individuals & Teams

Attract more of the clients you want

Write better copy. Get better clients.

Being good at what you do isn’t enough. You need to convince people to give you money for it.

If you’re not doing anything to attract people to you and turn them into buyers, you won’t have any customers. And if you don’t have any customers, you won’t be in business very long.

I’ll teach you how to attract and convert those customers by improving your marketing content and sales copy.

But I’ll go one step further – I’ll teach you how to attract and convert more of the customers you actually want.

Because nobody really wants to deal with those low payers, late payers and non-payers. Or those clients who make you jump through hoops, expecting you to drop everything to serve them. Or those prospects who are happy to “pick your brain” for ideas but disappear as soon as you mention your fee.

And you don’t have to deal with them.

It is possible to make good money doing the thing you love for people you like. I do it – and I can teach you how to do it too.

Write to Sell: Online Training

Write to Sell: Team Training

In-person copywriting training for your whole team to help you get more from your marketing

Write to Sell: Bespoke Training

A 12-week training programme for freelancers, small business owners or solo marketers.

“Lisa was really knowledgeable and friendly. The team really enjoyed the course and she tailored it to our sector, so we could easily see ways to improve our copy.”
Emily Tann - Marketing Manager

A bit about me (Lisa)

I started my freelance copywriting career in 2014, leaving the “security” of full-time employment in 2016. By 2017, I’d started delivering copywriting workshops after realising “done for you” services weren’t right for everyone.

When you’re a freelancer or small business owner, and you do your own marketing, copywriting is one of the most valuable skills you can learn – after all, almost every type of marketing needs words. And that’s why I launched my 12-week programme – to give people the skills and confidence to attract and convert the clients they want.

Now I offer a range of digital products, alongside in-person training and one-on-one marketing support.

If you’d like to get to know me a little better, subscribe to my weekly email and get insights, tips, advice and personal observations sent directly to your inbox every Friday.