Copywriting Training & Marketing Mentoring

Attract more of the clients you want

Are you a frustrated freelancer, coach, consultant, or service provider? Are you tired of attracting the wrong clients, crappy clients, or no clients at all?

It doesn’t have to be that way. You can get paid good money doing work you love for people you like. I do it, and I can teach you how to do it too.

Buy the Book

Despite the title, The Freelance Fairytale is not a fluffy bedtime story. It’s packed full of practical advice to help you create a business that makes you happy.

Join the Hub

Get weekly accountability emails, access exclusive content on money, marketing and much more, and ask me anything as a member of our Happy Ever After Hub.

Bespoke support

Tired of trying to slay the dragon alone? Want a business mentor who knows how to get you where you want to be? Let me help you create your happy ever after.

“This book has put so much into perspective. It’s given me food for thought and made me come up with actions to push my business forward. It’s clear, concise, and every page has something relevant and useful. It has changed my way of thinking and I finally understand the areas of my business I need to focus on.”
Debbie G - Fitness instructor

"Lisa helped me untangle my message, focus on one lead magnet, explained how to optimise my content, shared some winning formulas and fab ideas - honestly, it was mental just how much I went away with."
Louise H - VA

Create a business that makes you happy

Too many freelancers are overworked and underpaid, caught in the feast and famine cycle, and wondering when all the hard work will start to pay off.

If that’s you, I can help. I’ve been there.

I thought all the challenges I had were just part of freelance life – something I had to accept. But I wasn’t happy. I had clients that didn’t value me, work I didn’t enjoy, and a business that didn’t seem to be moving forward very fast.

What changed? Me.

I realised I was the only person who could make my business better. So I did.

I got the help and support I needed, took advice from people who had the kind of business I wanted, and, most importantly, I made the changes I needed to make. Now I help other freelancers do the same.

You can have a business that works on your terms. You can attract amazing clients. You can earn good money doing what you love.

Let me help you do it.

"I signed up for Lisa’s 12 week course after searching for someone to support me and help drive business forward. And, during this time I have learned how to write better copy, improve my marketing, increase my profits and boost my confidence. If you’re looking for similar support contact Lisa. You won’t regret it."
Peter W- Recruiter

"Incredible. I initially worked with Lisa on her 12 week course, she took me and a hotch-potch of enthusiasm, poor punctuation and a dodgy business model and enabled it to become consistent, credible and confident. Lisa continues to support my business and I, and I am bloody lucky to have Lisa in my corner helping me do the thing I love in a way that works for me."
Susie P - Change Leadership

A bit about me (Lisa)

I started my freelance copywriting career in 2014, leaving the “security” of full-time employment in 2016. By 2017, I’d started delivering copywriting workshops after realising “done for you” services weren’t right for everyone.

When you’re a freelancer or small business owner, and you do your own marketing, copywriting is one of the most valuable skills you can learn – after all, almost every type of marketing needs words. And that’s why I launched my 12-week programme – to give people the skills and confidence to attract and convert the clients they want.

But my mentoring programme involves so much more than just teaching you how to put words on a page. I teach you how to build a business that makes you happy using the same systems and processes I use in my business.

A bit about Emily

Emily is my sister, colleague and right-hand woman. She started working on ad-hoc projects for Make Your Copy Count between 2017 and 2019 and in July 2019, she joined the team permanently.

She takes care of our Facebook and Instagram accounts, writes awesome blog posts for some of our clients as well as our company blog, and manages lots of the behind the scenes stuff.

Get more from your marketing

Do you struggle to attract the type of clients you want?

Are you constantly getting haggled down on price or discounting your rates to win work?

Do you spend ages on free calls and proposals only to get ghosted?

Have you got too many demanding clients who don’t seem to value your expertise?

If you’re answering ‘yes’ to any of the above, you need to work on your marketing.

If your marketing is doing its job properly, you’ll attract better clients and fewer timewasters.

And your marketing can only do its job properly if you get the right message in front of the right people at the right time. To do that, you need to understand:

Who you want to attract
What problems you can solve for them
Where you can reach them
How to attract their attention (and keep it)
How to convert them from browsers to buyers

The good news is it’s easier than you might think – especially with a little help from me. If your marketing is in a mess, I recommend starting with one of my 90-minute Borrow my Brain sessions.

"I just knew Lisa would be supportive but straight-talking in helping me get clear with my positioning and marketing message. Lisa did not disappoint. Lisa is very generous in sharing her knowledge and insights and was able to help me explain the transformation I can offer my clients in a very clear authentic fashion. The next stage that blew me away, Lisa walked me through my Linkedin profile and website copy reviewing it as a client would - and WOW this is where the session came alive and the magic happened. I would highly recommend Lisa to anyone who is struggling to articulate their marketing message. As Lisa didn't just give me a bit of training she gave me a new purpose and direction to my business as she really made me think about who my client is, their problems, and the solutions I have to offer."
Karen H - Mentor

"I borrowed Lisa’s brain for 90 minutes, but the information will last a lifetime. Lisa put me at ease with her down-to-earth nature and didn't flinch when I asked some really basic questions. If you want to make your business better, give Lisa your money."
Jac H - Agile Consultant