Blogging provides many benefits for businesses. An effective blog can help build brand awareness, improve SEO, establish you as an expert and increase website traffic.

At Make Your Copy Count, we’re passionate about blogging. To help you get the most from your business blog, we’ve put together this A-Z of Blogging.

We’ve written a helpful blog post for every letter of the alphabet covering everything from analytics and optimisation to editing and proofreading. 


Purple square with text: A is for Analytics

A is for Analytics

Measuring your results helps ensure that your blog is working for you and reaching the right people. 

Learn more about analytics

Red square with text: B is for Backlinks

B is for Backlinks

A blog can be a useful way of building quality inbound links. Backlinks can improve SEO and increase website traffic. 

Learn more about backlinks

Blue suqare with text: C is for call to action

C is for Call to action

Include a call to action in your blog. Ask the reader to subscribe, follow, share, comment or buy. 

Learn more about including a call to action

Purple square with text: D is for direction

D is for Direction

You need a strategy for your blog to make sure that you take it in the right direction and keep it on track. 

Learn more about blog strategy and direction

Red square with text: E is for editing

E is for Editing

Editing is one of the most important parts of creating a blog post. A well-edited blog will get better results.

Learn more about editing

Blue square with text: F is for format

F is for Format

What format will you have for your blog? How-to, list, review, case study, open letter; will you stick to one type or vary your format? 

Learn more about different blog formats

Square with text: G is for guest blogs

G is for Guest blogs

Should you guest blog for others or get others to guest blog for you? There are benefits to both. 

Learn more about guest blogging

Square with text: H is for headlines

H is for Headline

The headline has to grab the attention of your target audience so it needs to stand out. 

Learn more about what makes a great headline

With text: I is for images

I is for Images

Make your blog post more attractive with interesting images but make sure you avoid copyright infringement. 

Learn more about using images

Text reads: J is for journalism

J is for Journalism

Use journalistic techniques and skills for researching, interviewing and writing to create stronger, more interesting blog posts. 

Learn more about journalism in blogging

Text reads: K is for Keywords

K is for Keywords

Including keywords in your posts will help improve your SEO but make sure that they fit naturally and you aren’t keyword stuffing. 

Learn more about using keywords effectively

Text reads: L is for layout

L is for Layout

The layout of your blog posts is important. You need to make your blog post look attractive and easy to read. Avoid big blocks of text. 

Learn more about the layout

Text reads: M is for marketing

M is for Marketing

Adding a blog to your site is only the first step to getting results. You need to be marketing your blog so it reaches more people. 

Learn more about marketing your blog

Text reads: N is for news

N is for News

Industry news, local news and national news can all make great topics for blog posts. Make sure you are keeping up to date. 

Learn more about utilising news stories

Text reads O is for optimisation

O is for Optimisation

Blogging is a fantastic way to improve Search Engine Optimisation (SEO) but you also need to optimise posts for your readers. 

Learn more about optimisation

Text: P is for proofreading

P is for Proofreading

You don’t want to spend time researching and writing a brilliant blog post only for it to be let down by spelling, grammar and punctuation. 

Learn more about proofreading

Text: Q is for quantity

Q is for Quantity

How often should you be blogging and how long should your blog posts be? Will frequency and length impact results? 

Learn more about quantity

Text: R is for research

R is for Research

You want to make your blog posts as interesting and engaging as possible so it’s worth spending time researching your topics. 

Learn more about research

Text: S is for sharing

S is for Sharing

There’s no point writing brilliant blog posts if nobody is going to read them. You need to share your posts and share them in the right places. 

Learn more about sharing your posts

Text: T is for target audience

T is for Target audience

Before you begin to write, you need to identify who you are writing for; otherwise, how will you know what to write about? 

Learn more about your target audience

Text: U is for uniqueness

U is for Uniqueness

It’s tough to come up with original ideas for a blog post, especially if there is a lot of competition in your industry; being unique will help your blog stand out. 

Learn more about uniqueness

Text~: V is for video

V is for Video

Combining videos and copy is a great way of keeping your blog fresh and can help you attract more readers.

Find out more about using video

Text: W is for writing

W is for Writing

How do you write an interesting, informative or entertaining blog post that engages the reader from start to finish? 

Learn more about writing a blog

Text: X is for XML sitemap

X is for XML sitemap

XML sitemaps help search engines crawl and index your site more easily. This can be good for SEO especially if your site is new. 

Learn more about XML sitemaps

Text: Y is for Yoast

Y is for Yoast

Yoast is a popular WordPress plugin that can help bloggers improve the SEO and readability of their blog post. 

Learn more about using Yoast

Z is for Zzzzz

Your content needs to engage the audience and not send them to sleep. Avoid dull, boring copy, hold the attention of your readers. 

Find out more about writing engaging copy

Learn more about blogging…

If you’d like to learn more about building an effective business blog then our online Blogging for Business course is perfect for you.  You’ll learn how to build a strategy, generate ideas and write and edit effective blog posts.

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