Make Your Copy Count
12-Week Copywriting Training Programme
for freelancers and business owners who are tired of marketing to a brick wall
What you offer is awesome. It’s value-adding, problem-solving, money-generating, life-changing, mind-altering, ground-breaking, super, sexy, sensational…
Ok, maybe what you offer isn’t all those things, but it’s still pretty bloody good. You know your stuff. You know what you offer can help people. And you really, really want to help those people.
But you just can’t seem to generate leads. Or sales.
No matter what you do.
You’ve tried it all – networking, Facebook, LinkedIn, website, video, blogs, emails, paid ads – the list goes on. Maybe you’ve even invested a little bit of money here and there, either learning how to DIY or getting an ‘expert’ to do it for you.
And still, you find yourself scraping around each month for the next new client.
So what’s the answer?
Think about it. Every type of marketing requires words – emails, social media posts, adverts, your website, blog posts, video scripts, even your proposals.
And whether you’re in the early stages of trying to attract new prospects or are at the final stage of closing the deal, your copy can make or break you.
Yet, so many business owners get it wrong.
They spend time or money learning the theory behind a specific platform or marketing activity – how it works, how to do it and so on. But they miss the essential ingredient – copywriting.
It’s like making a cake but not turning on the oven. Or buying a car when you don’t know how to drive. Or trying to run a marathon in flip flops.
And copywriting isn’t something you can learn overnight. It takes time and practice.
But it is something you can learn.
And that’s where my 12-week copywriting training and mentoring programme comes in.
The Triple Threat
My programme isn’t about teaching you stuff and then leaving you to implement it yourself. Nor is it about telling you what to do without explaining why or how it works.
My programme is a combination of teaching and mentoring, theory and application, learning and doing. It’s about giving you the tools to start getting results from your marketing.
Skills and knowledge – you’ll learn copywriting and marketing skills and techniques – the theory part.
Application and implementation – you’ll put the skills into practice, creating content that can actually be used in your business – the practice part.
Feedback and collaboration – we’ll review your copy together to improve and develop your skills further – the mentoring part.
Is this right for you?
Because this is a one-to-one programme, places are limited, so I can’t just accept anyone. I want to work with the people who I think will benefit the most and get the best results. To get the most from this programme, you must meet the following criteria:
1. You must be prepared to work hard and commit time and money
You’re either in or you’re out. This isn’t a pay as you go type offer – you will be required to commit to and pay for the full programme up front (if you are accepted). And, this is not a get rich quick scheme – it involves hard work and homework. A positive mindset is all well and good, but if you want results, you’ll have to put in some effort. We can spread the 12 sessions over 12-16 weeks to accommodate holidays and emergencies, but you will need to set aside time throughout the programme to complete the required tasks. If you cannot dedicate time and energy to working on your marketing, then this isn’t right for you.
2. You must have control over your marketing
This programme has been designed for business owners who have full creative control over their marketing. This includes having full control over your website content, social media pages and so on. It can also be adapted for employees who have been put in charge of the company’s online marketing, but is not suitable for franchisees with centralised or restricted marketing, or MLM businesses.
3. You must be an ethical, honest business
I will not work with you if I have any reason to believe that you do not offer value to your customers or clients or if you act dishonestly. I will not help you promote or sell ideas, propaganda, products or services that I view as dangerous, unethical or a scam.
My 12-week programme can be spread over 16 weeks (to account for holidays and such) and includes:
12 x one-hour Zoom calls
I can’t give you a breakdown of what we’ll cover on our calls – that’s the beauty of bespoke training and mentoring – it’s tailored to you, so there’s no set lesson plan.
What I can tell you is it starts with a strategy. We know what your goals are – attract and convert more of your ideal clients and charge the prices you deserve. So we’ll put a plan in place to achieve that.
The rest will depend on what state your current marketing is in, who your ideal clients are, and what level of skill you already have.
If you’re a business owner, we might start by getting your website copy up to scratch so that it’s a conversion machine. Then we’ll work on getting traffic to your site.
If you want to focus on SEO, we’ll work on keyword-focused blog content. If you’ve got a huge social following, we’ll work on turning your followers into buyers.
If you’re a copywriter, you might want help with niching down or pricing projects. Perhaps you want a better process for getting a client brief.
If you’re a marketing junior, maybe you need to learn copywriting techniques from scratch.
So you see, what we cover will be dependent on where you are now and where you want to be.
Unlimited copy reviews
I’m not going to write your copy for you – the whole point of this programme is to give you the skills and confidence to do it yourself.
But what I will do is review any copy you write during our time together and show you how to improve it.
If it’s short copy – a social media post, for example – I’ll send you any suggestions for improvement straight away.
For longer copy – landing pages or blog posts – I’ll review it and then go through my recommendations on our next call so you know exactly why I am suggesting the changes I am.
WhatsApp and/or email support as required
Got a question? Struggling with writer’s block? Want me to review some copy quickly?
Whatever you need me for, I’m here to support you. Just drop me a message, and I’ll come back to you as quickly as I can.
Access to my online copywriting courses
As part of my 12-week programme, I’ll also give you lifetime access to my online Write to Sell and Blogging for Business courses.
I’ll also send you any other resources I think will be beneficial based on what we’re working on.
The whole point of my programme is to get your marketing from where it is now to where you want it to be, so I’ll be setting you “homework” and holding you accountable.
I want you to get results.
I guess you probably want to know a little bit about me since I’m asking you to trust me with your business. I get it.
So, where do I begin?
Well, I guess I could start by giving you an overview of my background…
- Worked in various sales roles for over 15 years
- Completed diplomas in feature writing and copywriting
- Started freelance copywriting as Lisa Slater Copywriting in 2014
- Rebranded as Make Your Copy Count Ltd in 2017
- Created copy for over 200 clients
- Launched ‘Write to Sell’ in 2017
- Delivered training to a wide variety of businesses and organisations
- Published my first book, A-Z of Blogging, in 2018
- Published my second book, The Freelance Fairytale, in 2022
Over the years, I have seen too many people get ripped off when it comes to marketing because they don’t understand what they are signing up for. Or getting frustrated because they are doing everything the experts tell them to, but it just isn’t working.
And I want to put a stop to that.
My programme isn’t cheap, but it isn’t expensive either. In fact, at £3000+vat, I think it’s exceptional value.
You get one-to-one support throughout – it’s like having your own personal copywriter, except I don’t simply do it for you. I teach you how to do it yourself. It’s theory, practice and mentoring all rolled into one.
But that’s enough about me – let’s talk about you. Why are you here?
Clearly, there is a sticking point in your business, and you think I might have the solution, or else you wouldn’t have read this far.
So let’s find out if I do have the solution.
The sooner we get started, the sooner you’ll get those clients you want.
But before you commit yourself, we need to get to know each other. I need to know you are serious about investing in your personal development and your business. More importantly, we both need to be sure what I offer will solve your problem.
Every mentor client I work with starts with a 90-minute consultation. During this time, we get to the heart of your challenges and discuss how you can get from where you are now to where you want to be.
The fee for this is £150+vat. If it turns out I can’t help you, I refund the fee. If you get value from our call, but we don’t go on to work together further, we both walk away happy – I’ve been paid for my time, and you have some actions that will help you make immediate improvements to your marketing. If you go on to join my 12-week programme, the fee forms part of the total investment (but it doesn’t count as one of your 12 calls).
This consultation call is not a sales pitch. I want you to get as much value out of the 90 minutes as possible and will not be pushing you towards my programme. I only open up 3 new mentorees per month and have a maximum of 10 mentorees at any one time, so I only recommend my programme if I’m sure I can get you the results you want.
This initial call also gives you the opportunity to decide whether you want to work with me or not.
So if you’re sitting on the fence about whether to commit, book a call and let’s find out whether we’re a good fit.
Still not convinced, eh?
You’re a cautious one – slow to trust. That’s ok. I completely understand. I used to be like that.
I wanted to do everything myself – never wanted to admit to anyone that I was struggling. I’m a stubborn piece of shit when I want to be.
And then I got to breaking point. I was making money, increasing my profit year on year, but I wasn’t happy. I fell out of love with my business.
So I finally bit the bullet and reached out.
And you know what? Getting support was the best thing I ever did. It turned my business around.
I completely understand the conflict you’re having. Part of you knows there’s something not right in your business and you need help. But part of you is worried you’ll pick the wrong person to reach out to and end up worse off.
Perhaps you’re worried I’ll judge you. I won’t.
Just like a doctor, I don’t care how shocking your problem is or how long you’ve been letting it fester; I simply want to help you diagnose and treat it.
So don’t be shy. If you aren’t attracting the clients you want, let’s get your metaphorical marketing pants off so I can take a closer look at the problem.
I’ve even made it less scary for you by offering you a 90-minute consultation to test the water.
If, at the end of the 90 minutes, you feel like you’ve got enough to get started on your own, great. We both go away happy.
If it turns out I can’t help you, I’ll refund your money.
And, if you decide you do want to sign up for my 12-week programme, I’ll knock the cost of the consultation call off the price of the programme.
Can’t say fairer than that, can I?
So come on – have a little faith.
Book a call and let’s Make Your Copy Count.