Establishing a good routine will help make content creation easier to manage. Don’t wait until you have time – make time. Block out time in your diary or calendar for content creation and stick to it as if it were an important meeting.
If you run your own business, it can be hard to carve out much time, so aim for just one hour a week to begin with.
Once you’ve blocked out your hour, use my simple process for creating one piece of great content each month:
Week One: Use your content hour for planning and research. Put together an outline for your content. Find any facts and figures you need, collate any links you want to include, and make sure you’ve got all the relevant information prepared.
Week Two: Use your content hour to write your content. It doesn’t need to be perfect at this point. Just get your ideas in a logical order. If it helps, use a dictation app – say what you want to say out loud and let the app transcribe it for you. The important part is getting the bulk of your copy in place.
Week Three: Use your content hour to edit your content. Go back through what you wrote or transcribed last week and start to perfect it. Cut the waffle and remove any jargon. Make sure you aren’t repeating yourself or going off at a tangent. Take out any irrelevant points and check for spelling, grammar and punctuation errors.
Week Four: Use your content hour to polish your content – get it ready to publish or send. Do a final proofread – read it out loud if you need to. Find any images you want to use and put the content in place on your website or email template. If you can’t publish immediately, use whatever scheduling tool you feel comfortable with or set yourself a reminder.
By following this process each week, you’ll find content creation less daunting, and you’ll use your time far more effectively. As you build up a good routine, you can start to increase the frequency or length of your content creation time.