Better results
If you already do your own marketing, and aren’t getting the results you’d like, there’s a good chance it’s down to your writing skills.
It’s so easy to fall into the trap of writing content without stopping to think about the people who will be reading it.
I see people desperately trying to explain how great their products are by talking about this feature and that feature, instead of talking about how those features benefit the end user. Or people talking about their experience and what they do, instead of the problems they can solve or the results they deliver.
Part of learning how to write copy is learning how to write for your readers, not yourself.
And, once you start to do that, you’ll see a better response to your marketing efforts.