Blue square with text: F is for format

Which format is best for you?

Different blog formats work better for different types of business so you need to decide which is right for you.

You may choose to stick to one format for all your blog posts or you may prefer to switch between a few different types of blog.

List posts

List posts are the most popular type of blog post. They provide useful information and are easy to scan which makes them more appealing to readers. List posts have a higher click-through rate than other types of post especially when a number is included in the headline. Examples of list posts include:

  • Top 10 tips for bloggers
  • 101 worst movies of all time
  • The 15 best UK cycle routes for beginners
  • 5 best podcasts for business start-ups


“How to…” posts and tutorials provide readers with valuable information and give businesses a chance to demonstrate expertise in their field. These kinds of posts work well as video, text or a combination of both. Step-by-step guides and checklists also make great instructional posts.


Industry news, tips and techniques, research findings and explainer posts are all types of informational blog. Many people search the web for information; if you can provide that information you establish yourself as an expert whilst building awareness of your brand.

Other types of blog

For further examples of types of blog, check out these detailed articles:

52 Types of Blog Post (ProBlogger)

73 Types of Blog Post (Optinmonster)

How to choose a blogging post format (Hubspot)

Whatever format you choose for your blog, you need to make sure it is right for your target audience.

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