General Marketing - Make Your Copy Count

Why Copywriting Training is the Best Investment You Can Make For Your Business

It’s a common misconception that being good at copywriting is all about understanding grammar rules, being good at spelling, and debating whether to use the Oxford comma. It’s not. Of course there is a writing element involved, but copywriting is more about selling and psychology than sentence structure and fancy words. So if you think copywriting isn’t for you because you’re “not very good at writing”, then it’s time to think again.

“How Can I Get My Team to Create Better Content?”

Are your social media posts inconsistent and lacking personality? Are blog posts sporadic? Does your team struggle with content creation? Check out my tips on how to get your team more motivated and confident when it comes to content marketing.

What Is A Marketing Mentor (And Do You Need One)?

Not every business can afford to hire a huge marketing team or outsource all their marketing to agencies and freelancers. But doing your own marketing when you’re not a marketer can be tough. So what do you do? How can you get the support you need without having to commit to long-term investment? Is a marketing mentor the answer?

Marketing Advice You Should Ignore (And Some You Should Listen To)

Before you rush off to follow some generic marketing advice you’ve seen online, do a bit of research into the person giving it – are they the right person to take advice from? And is that advice actually worth listening to? Or are they leading you in the wrong direction? Let’s take a look at some of the worst marketing tips I see being regurgitated.

What’s Hiding in Your Content Closet?

Good content should be like your favourite pair of jeans – something you can get plenty of use out of. This article looks at how to share, reshare and repurpose your content for maximum reach.

5 Reasons You Should Learn How to Write Copy

If you’re a business owner who does your own marketing, then learning how to write good sales copy is one of the best marketing investments you can make. Here are 5 reasons why…

Stop Kissing Frogs. Start Getting Your Ideal Clients.

You have to kiss a few frogs before you find your prince. Or so they say. But is this really the case in business? Do you have to put up with less than desirable prospects in the hope some of them will turn into your dream clients? Not if you get your marketing right.

Overcome Your Content Creation Procrastination

There’s always a reason you didn’t get around to creating that content. A call, an email, an urgent meeting. A client needing your attention, work that you had to finish first. But when it comes down to it, what’s really stopping you and how can you overcome it?

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