Lisa Slater, Author at Make Your Copy Count

Why Copywriting Training is the Best Investment You Can Make For Your Business

It's a common misconception that being good at copywriting is all about understanding grammar rules, being good at spelling, and debating whether to use the Oxford comma. It's not. Of course there is a writing element involved, but copywriting is more about selling and psychology than sentence structure and fancy words. So if you think copywriting isn't for you because you're "not very good at writing", then it's time to think again.

“How Can I Get My Team to Create Better Content?”

Are your social media posts inconsistent and lacking personality? Are blog posts sporadic? Does your team struggle with content creation? Check out my tips on how to get your team more motivated and confident when it comes to content marketing.

Is Video Content Better Than Written Content?

There’s no denying that video is a popular marketing tool. It’s now easier than ever before to create and share videos. But does that mean written content is on its way out? Should you invest your time and effort into creating videos rather than writing content for your audience?

What Is A Marketing Mentor (And Do You Need One)?

Not every business can afford to hire a huge marketing team or outsource all their marketing to agencies and freelancers. But doing your own marketing when you're not a marketer can be tough. So what do you do? How can you get the support you need without having to commit to long-term investment? Is a marketing mentor the answer?

How to Make Your Website Copy Count

Whether you're writing copy for your first website or simply want to improve your existing copy, this article is packed full of tips on how to make your website copy count.

Getting Started with Content Marketing: How to Get Your Content Seen

There's always someone telling you what type of content you "need" to be creating, but are they right? Do you need to create every type of content going - do you even need to bother with content marketing at all? Is it really worth the effort?

Social Media Content Ideas: How to Post with Purpose

Using social media to generate leads isn't as simple as sticking an ad on your company page once a month. You need a strategy and a clear goal. Once you know what you want to achieve, you can start sharing your content and building a following. But what on earth should you be sharing and how do you come up with ideas?

Marketing Advice You Should Ignore (And Some You Should Listen To)

Before you rush off to follow some generic marketing advice you’ve seen online, do a bit of research into the person giving it – are they the right person to take advice from? And is that advice actually worth listening to? Or are they leading you in the wrong direction? Let’s take a look at some of the worst marketing tips I see being regurgitated.

5 Stages to Creating Marketing Copy That Gets Results

Do you rush to write your marketing copy only to be disappointed when it doesn't get you the results you hoped? Your copy might be failing because you're skipping steps in the writing process. Check out the five stages of copywriting.