A simple social media content strategy
Free 30-minute video
This 30-minute video outlines a simple strategy for creating content for social media. You’ll learn about the three types of content you should be posting, ideas for how to approach that content, and examples of content I’ve used on my own social media pages. I’ll also be sharing some common mistakes (and how to avoid them) and tips for building a “content bank” so you can stay consistent with your social media marketing.
Timings
<Intro: 00:00-01:13> <Posting with purpose: 01:14-03:05 > <3 types of content: 03:06-03:54> <Attract: 03:55-11:57> <Nurture: 11:58-14:59> <Convert: 15:00-18:54> <Common mistakes: 18:55 24:56> <Build your content bank: 24:57-28:26> <Sign off: 28:27-29:15>
If you prefer text to video, you can get the full video transcript in a PDF here: Posting with Purpose Video Transcript
What next?
Hopefully, this video has given you some ideas and a structure to get started, but if you would like a little more support, there are plenty of ways you can get my help.
Write to Sell
Self-Paced Copywriting Course
My Write to Sell course is a comprehensive course that covers the basics of copywriting. Learn how to write sales copy and marketing content so you can attract more of the clients you want.
18 video lessons, delivered in four parts over four weeks, with practical tasks, extra resources, and a handy workbook for all your notes.
Borrow my Brain
90 Minutes of Bespoke Support
My 90-minute sessions are idea if you just need a little help getting your marketing on track. Generate content ideas, learn how to write sales posts, or put together a content plan.
How we use our time together is up to you, but the goal is to give you actionable steps so you can move your business forward.
Strategy Session
3 Hour Training & Planning Workshop
Marketing is about getting the right message in front of the right people at the right time. The goal of this one-to-one workshop is to give you the skills and confidence to do just that.
We’ll put together a social media strategy, come up with content ideas and create some sales posts you can start using straight away.
About Me
I’ve seen too many people get ripped off when it comes to marketing because they don’t understand what they are signing up for.
Too many social media courses focus on technical aspects such as making your profile look pretty, using scheduling tools, connecting with others, and adding content. Others teach you how to use tacky content templates, engagement pods, and social media “hacks” to grow your following quickly.
I do things differently.
I believe in making marketing simple: get the right message in front of the right people.
And everything I sell is designed to help you do just that.
Starting with the basics might not sound as exciting as making funny videos, picking out your favourite memes or creating pretty pictures in Canva, but it’s important. What’s more important to you – doing the fun stuff or doing stuff that will get you the results you want?
If it’s getting results, then I’d love to help you do it.
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