Social Media Strategy Session

Marketing is about getting the right message in front of the right people at the right time. The goal of this one-to-one workshop is to give you the skills and confidence to do just that. 

Your ideal client: The first step is understanding your target audience – the right people. If you don’t know who you are trying to attract, how can you create messages that resonate with them? How can you write sales copy that inspires them? How can you create content that engages them?

Understanding simple sales funnels: It is possible to use social media as your only marketing channel, but I don’t recommend it. We’ll look at how social media can fit into your wider marketing and sales process and figure out some simple sales funnels. 

Posting with purpose: I’ll talk you the three types of content you should be creating – content to increase reach and attract your ideal audience, content to build trust and generate interest in what you offer, content to convert followers into buyers. We’ll look at how to create each of these and how to utilise them effectively. 

Simple copywriting formulas: Promotional posts don’t have to be cringey – I’ll show you some easy-to-follow formulas to help you with structure and style. And we’ll come up with some posts together. 

Common mistakes and how to avoid them: Exactly as it sounds – I’ll talk you through some of the common mistakes people make on social media and show you how to avoid them. 

Putting your strategy together: This is where we tie it all together so you leave the session with a clear action plan and the confidence to implement it. 

This course doesn’t cover paid ads (although some of the things we cover can be applied to paid social). It also doesn’t cover technical aspects such as video editing or graphic design. 

The objective of this course is to give you some ideas for content, a strategy for using social media, and some copywriting techniques to increase your chances of success.