Online copywriting course for freelancers & small business owners
Attract and convert more of your ideal clients
It doesn’t matter how amazing you are at what you do or how brilliant your products or services are. If nobody is buying – if you haven’t got any clients – you won’t make any money. And if you aren’t making any money, you haven’t got a business.
So how do you get people to buy? How do you convince people that you offer something of value and that they can trust you to deliver?
You could cold call your way through the phone book, hoping someone will take pity on you.
Or you could invest in your copywriting skills.
Copywriting is the most useful marketing skill you can learn as a small business owner because almost every marketing activity requires words. And those words can make the difference between browser and buyer.
You can spend a fortune on a fancy website, but if the copy doesn’t inspire action, it won’t win you any clients.
You can learn how to use your favourite social media platform to build a big following, but if you can’t convert followers into enquiries, what’s the point?
You can try every marketing channel under the sun, but if your message isn’t clear – if it doesn’t resonate with your ideal clients – you’ll end up fed up and frustrated.
So learn how to write copy that connects with your ideal customers. Show them you understand them. Show them you can help them. Show them they need what you have to offer.
Build rapport. Establish your credibility. Inspire action.
Write to Sell.
What's included in Write to Sell?
Copywriting is about far more than having a good grasp of language. You could be the most competent writer in the world, but if you don’t understand sales, how can you create compelling sales copy?
Write to Sell teaches you a combination of writing and selling techniques. It’s not about learning grammar rules or understanding the Oxford comma. It’s about teaching you how to win more of the customers you want.
You’ll learn how to attract the right people, get them interested in what you offer, and inspire them to take action.
Write to Sell is delivered in four parts over four weeks.
Each part includes short video lessons that will teach you valuable copywriting skills. You’ll then be given a series of tasks to complete so you can put the learning into practice.
Week 1: Copywriting basics & planning for success
Part one of this course covers the copywriting fundamentals and the key considerations for planning your content.
Lesson 1: Copywriting fundamentals
- What is copywriting?
- What makes good copy?
- Common copywriting mistakes
Lesson 2: The 5 stages of copywriting
- What are the 5 stages of copywriting?
- Why is each stage so important?
Lesson 3: Building your brief
- Things to consider when planning your copy
- Understanding your target audience
- Features versus benefits
Lesson 4: Understanding your customer
- Why do we buy?
- The 5 key motivators
Action time: Put your learning into practice
Lesson 1: Copywriting fundamentals
- What is copywriting?
- What makes good copy?
- Common copywriting mistakes
Lesson 2: The 5 stages of copywriting
- What are the 5 stages of copywriting?
- Why is each stage so important?
Lesson 3: Building your brief
- Things to consider when planning your copy
- Understanding your target audience
- Features versus benefits
Lesson 4: Understanding your customer
- Why do we buy?
- The 5 key motivators
Action time: Put your learning into practice
Week 2: Writing for your reader
Part two focuses on writing your content – how will you ensure your copy inspires action?
Lesson 5: General writing tips
- Writing for your reader
- Making your message clear
Lesson 6: Getting readers on board
- Building rapport
- Establishing authority and credibility
- Provoking emotion
- Objection handling
Lesson 7: Copywriting formulas
- Common copywriting formulas explained
- Examples of the formulas in use
Lesson 8: Hooks, headlines and openers
- How to create stronger headlines
- Attention-grabbing openers
- Playing to buyer motivations
Lesson 9: Your call to action
- Tips for improving your call to action
Action time: Put your learning into practice
Lesson 5: General writing tips
- Writing for your reader
- Making your message clear
Lesson 6: Getting readers on board
- Building rapport
- Establishing authority and credibility
- Provoking emotion
- Objection handling
Lesson 7: Copywriting formulas
- Common copywriting formulas explained
- Examples of the formulas in use
Lesson 8: Hooks, headlines and openers
- How to create stronger headlines
- Attention-grabbing openers
- Playing to buyer motivations
Lesson 9: Your call to action
- Tips for improving your call to action
Action time: Put your learning into practice
Week 3: Perfecting your copy & maximising results
The editing stage is where your copy really starts, so it’s more likely to get results when it goes live.
Lesson 10: Perfecting your copy
- The importance of editing
- Turning ‘we’ into ‘you’
- Taking your copy from good to great
Lesson 11: General editing tips
- Structuring your copy
- The rule of 3
- Making key information more memorable
Lesson 12: Proofreading
- The importance of proofreading
- Proofreading tips
Lesson 13: Publishing your copy
- Choosing the right time to publish
- Promoting your copy and content
- Repurposing and reusing copy
Action time: Put your learning into practice
Lesson 10: Perfecting your copy
- The importance of editing
- Turning ‘we’ into ‘you’
- Taking your copy from good to great
Lesson 11: General editing tips
- Structuring your copy
- The rule of 3
- Making key information more memorable
Lesson 12: Proofreading
- The importance of proofreading
- Proofreading tips
Lesson 13: Publishing your copy
- Choosing the right time to publish
- Promoting your copy and content
- Repurposing and reusing copy
Action time: Put your learning into practice
Week 4: Writing for specific channels
The final part of this course focuses on how to create simple sales funnels and apply your copywriting knowledge to specific channels.
Lesson 14: Sales funnels
- Basic marketing funnels
- The stepping stone approach
Lesson 15: Social media
- Posting with purpose
- How to attract, nurture and convert
- Content ideas
Lesson 16: Websites and landing pages
- General website tips
- Home page copy
- Services pages
- Landing pages
Lesson 17: Brilliant blogs
- Blogging tips
- Generating ideas
- Planning and writing your posts
Lesson 18: Engaging email
- Cold emails
- Nurture sequences
- Subscriber emails and newsletters
- Sales emails
Action time: Put your learning into practice
Lesson 14: Sales funnels
- Basic marketing funnels
- The stepping stone approach
Lesson 15: Social media
- Posting with purpose
- How to attract, nurture and convert
- Content ideas
Lesson 16: Websites and landing pages
- General website tips
- Home page copy
- Services pages
- Landing pages
Lesson 17: Brilliant blogs
- Blogging tips
- Generating ideas
- Planning and writing your posts
Lesson 18: Engaging email
- Cold emails
- Nurture sequences
- Subscriber emails and newsletters
- Sales emails
Action time: Put your learning into practice
Get all this and more for only £249 (inc vat)
Jennie-Kate, Business Owner
Is Write to Sell right for you?
Write to Sell will teach you how to approach the copywriting process, how to write for your ideal clients, how to use tried and tested sales skills in your written materials, and how to get better results from your sales copy and marketing content.
You don’t have to be a brilliant writer, you don’t have to understand marketing, and you don’t have to have any sales experience. This course will teach you the basics.
What you do need is to be prepared to put the learning into practice. Write to Sell won’t teach you to be an expert copywriter in a day – that only comes through experience. So unless you are prepared to actually do the work, there’s no point buying this course.
This course is for you if:
- You are a freelancer, coach, consultant or small business owner, and you do your own marketing
- You want to be more proactive in attracting the right type of clients
- You have built a big following or community but can’t seem to convert your followers into customers
- You are launching or relaunching a website, product, service or business and want to get better results
- You are thinking about a career in copywriting but don’t have any copywriting experience
- You are a junior marketer and need to improve your copywriting skills
- You want to understand the basics of copywriting so you know what good copy looks like
- You can’t seem to get results from your marketing activities
Nadine, Marketing Manager
Free workbook for UK customers
If you’re based in the UK, I’ll mail you a free course workbook.
Keep all your course notes in one place so you can easily refer back to them when you’re writing your copy.
Meet your course host
I’m Lisa, owner of Make Your Copy Count and creator of Write to Sell.
I started copywriting professionally in 2014 but quickly realised there was a need for more than just “done for you” copy.
I met so many freelancers and business owners who wanted to do their own marketing but lacked the skills and confidence to promote their businesses effectively.
So in 2017, I delivered my first Write to Sell workshop, and I’ve been delivering it to businesses across the UK ever since. In 2023, I finally decided it was time to create a self-paced version of the course, making it more accessible and affordable for freelancers and small business owners.
There are so many marketing courses that teach you how to use specific platforms but not how to write good copy. And yet, copy is such a vital element – if your message isn’t clear, nobody will act on it.
Write to Sell addresses this. It teaches you how to create messages that resonate with your ideal clients, how to connect the dots in your marketing and sales processes, and how to create different types of copy and content with confidence.
So if your marketing isn’t attracting the clients you want, join me on Write to Sell and let’s Make Your Copy Count.
Your questions answered
This course is delivered in four parts over four weeks but you can watch the lessons and complete the tasks at a pace that suits you. You’ll have lifetime access to the content, as well as any future updates so you can revisit the lessons as often as you need to.
Shortly after signing up, you’ll receive an email from WordPress containing your log in details. You can log in via the link in the email or by clicking through to the log in page in the main menu (at the top of this page).
If you’ve purchased a digital product from me previously, you can use the same log in details. Don’t worry if you’ve forgotten them – just hit the forgotten password link.
No. This course is designed for freelancers and small business owners who are new to marketing and copywriting, as well as those who have slightly more experience.
Yes – this course comes with a 30-day money back guarantee, so if you decide it isn’t right for you, let me know and I’ll refund your fee.
If you have any questions about the content, drop me an email and I’ll get back to you personally as soon as I can.
You can access the content on any device, but you might find it easier to read the slides and supporting content on a larger screen like a laptop or desktop.