If you don’t know what to blog about, start with the questions you get asked the most and write in-depth answers. Think about the questions you get asked at networking events or the questions clients ask you at your first meeting or the biggest concerns people have around what you do.
Because if people are asking you these questions face-to-face, they are probably searching for them online too.
You can also do top tips, how to guides, things to avoid, pros and cons. There are loads of things you can blog about.
And don’t worry if everyone else in your industry has written about it already – it doesn’t matter.
Imagine if newspapers, TV channels and radio stations decided not to cover a story just because all the other channels were already covering it.
But that doesn’t happen. Instead, they all talk about the same events, they all cover major news stories, and they all have a share of listeners, viewers and readers.
Why? Because they all communicate news in a slightly different way. They might include their own assessments, get expert opinions or look at the story from an alternative perspective.
And the same goes for your blog posts. Your customers are interested in the way you approach a topic.
Do you have a different take on it to your competitors? Can you add an expert opinion? What’s your view on it?
Ignore the fact that your subject might not be original, because the way you talk about it will be.
And who knows, your next best customer might stumble across that post and decide you’re the one for them.