Upskill Your Team

Achieve greater consistency and better results from your marketing by upskilling your team. We can deliver our Write to Sell and Blogging for Business workshops in person or via Zoom or Teams. All the content will be tailored to the needs of your business and you can combine elements from both courses.  

All our training is delivered by Lisa Slater, founder of Make Your Copy Count. 

Email lisa@makeyourcopycount.com to arrange a call. 

"This was an incredibly insightful session from Lisa which has helped me to revitalise my copy and use certain techniques to make it punchier. I would highly recommend Lisa to anyone looking to refresh their copywriting skills."
Steph Coogans

Write to Sell

Many people shy away from sales; they don’t consider themselves to be a salesperson. We think every person in your business is a salesperson and every person should know how to build rapport, engage the reader and move potential customers closer to the buying stage.

This course is for anyone that communicates with new or existing customers via email and social media, as well as those responsible for creating copy for sales and marketing materials.

Part One

  • What makes great copy?
  • Building the brief
  • Understanding the buying environment
  • Identifying your target audience
  • Features and benefits (FABs) 

Part Two

  • Writing for your reader
  • Building rapport
  • Establishing credibility
  • Using emotion
  • Objection handling
  • Closing the sale

Part Three

  • Short ads & social media copy
  • Website copy
  • Direct mail
  • Email
  • Press releases
  • Blogs
  • Headlines

Part Four

  • General writing tips
  • Crafting a call to action
  • Editing your copy
  • Proofreading
"Lisa was really knowledgeable and friendly. The team really enjoyed the course and she really tailored it to our sector, so we could easily see ways to improve our copy."
Emily Tann
Chichester University - Marketing Team

Blogging for Business

Blogging for Business teaches you how to create content that will generate leads by increasing website traffic, building brand awareness and improving search engine optimisation.

This course is ideal if you have multiple in-house contributors to your blog, an internal communications team or employees who create content for social media. Ensure greater consistency and engage a wider audience.

Part One

  • Benefits of content marketing
  • Setting your objectives
  • Marketing your blog
  • Identifying your target audience

Part Two

  • Types of content
  • How to generate ideas
  • Generating ideas (practical)

Part Three

  • Headlines/titles
  • Call to action
  • Writing blog posts
  • Structure & images

Part Four

  • Editing
  • Proofreading
  • Re-purposing content
  • Guest blogging
"As part of our company restructure it has become increasingly important that all staff have the necessary tools to develop their communication skills. Blogging has become a way of life for us, but we all felt we lacked the understanding of what to blog about and how to go about it, so much so that some of us were put off publishing anything.

The training we received was greatly informative, highly productive and very entertaining. We were astounded at the number of ideas we each generated without really thinking about it and since the course, every one of us has now written and issued our very own blogs. This will continue to grow thanks to our new found strength and understanding."

Lee Scori
Agenci

Bespoke Training

If you would like to combine elements from both courses, make the course shorter or longer, or have a particular issue or project you need to focus on, we can create a bespoke workshop. Simply let us know what you need and we’ll put something together for you. 

Email lisa@makeyourcopycount.com to arrange a call. 

 

"Lisa came into Wealstun Prison to deliver her workshop to both English and Business classes. She was energetic, enthusiastic, inspiring and very well received by both tutors and learners with a relevant topic.."
Sheralee Feldmen
Tutor