Upskill Your Team

Achieve greater consistency and better results from your marketing by upskilling your team. We can deliver our Write to Sell and Blogging for Business workshops in person or via Zoom or Teams. All the content will be tailored to the needs of your business and you can combine elements from both courses.  

All our training is delivered by Lisa Slater, founder of Make Your Copy Count and author of A-Z of Blogging. 

Book a call to discuss your requirements and check available dates.

"This was an incredibly insightful session from Lisa which has helped me to revitalise my copy and use certain techniques to make it punchier. I would highly recommend Lisa to anyone looking to refresh their copywriting skills."
Steph Coogans

Write to Sell: £1200+vat

How do you apply sales skills to written communications? That’s exactly what we teach on our Write to Sell course. It’s not true that people don’t like being sold to, they just don’t like being sold to in the wrong way

Many people shy away from sales; they don’t consider themselves to be a salesperson. We think every person in your business is a salesperson and every person should know how to build rapport, engage the reader and move potential customers closer to the buying stage.

This course is for anyone that communicates with new or existing customers via email and social media, as well as those responsible for creating copy for sales and marketing materials.

Part One

  • What makes great copy?
  • Building the brief
  • Understanding the buying environment
  • Identifying your target audience
  • Features and benefits (FABs) 
  • Unique Selling Proposition (USP)

Part Two

  • Writing for your reader
  • Building rapport
  • Establishing credibility
  • Using emotion
  • Objection handling
  • Closing the sale

Part Three

  • Short ads & social media copy
  • Website copy
  • Direct mail
  • Email
  • Press releases
  • Blogs
  • Headlines

Part Four

  • General writing tips
  • Crafting a call to action
  • Editing your copy
  • Proofreading
"Lisa was really knowledgeable and friendly. The team really enjoyed the course and she really tailored it to our sector, so we could easily see ways to improve our copy."
Emily Tann
Chichester University - Marketing Team

Blogging for Business: £1200+vat

Blogging for Business teaches you how to create a blog that will benefit your business and generate results by increasing website traffic, building brand awareness and improving search engine optimisation.

This course is ideal if you have multiple in-house contributors to your blog, an internal communications team or employees who create content on behalf of your clients. Ensure greater consistency and engage a wider audience.

 

Part One

  • Benefits of content marketing
  • Setting your objectives
  • Marketing your blog
  • Identifying your target audience

Part Two

  • Types of blog
  • How to generate ideas
  • Generating ideas (practical)

Part Three

  • Headlines/titles
  • Call to action
  • Writing your blog post
  • Structure & images

Part Four

  • Editing
  • Proofreading
  • Re-purposing your blog posts
  • Guest blogging
"As part of our company restructure it has become increasingly important that all staff have the necessary tools to develop their communication skills. Blogging has become a way of life for us, but we all felt we lacked the understanding of what to blog about and how to go about it, so much so that some of us were put off publishing anything.

The training we received was greatly informative, highly productive and very entertaining. We were astounded at the number of ideas we each generated without really thinking about it and since the course, every one of us has now written and issued our very own blogs. This will continue to grow thanks to our new found strength and understanding."

Lee Scori
Agenci

Bespoke Training

If you would like to combine elements from both courses, make the course shorter or longer, or have a particular issue or project you need to focus on, we can create a bespoke workshop. Simply let us know what you need and we’ll put something together for you. 

"Lisa came into Wealstun Prison to deliver her workshop to both English and Business classes. She was energetic, enthusiastic, inspiring and very well received by both tutors and learners with a relevant topic.."
Sheralee Feldmen
Tutor

Booking Info

If you are providing the venue, our full-day workshops cost £1200+vat for up to 10 delegates (supplement of £100+vat per additional delegate). If you would like us to source a venue, there will be an additional admin fee plus the cost of the venue.

To secure your date you will need to pay a non-refundable deposit of £300+vat against the total cost. The final balance must be paid at least 14 days prior to the event.

We can also deliver training via Zoom or Teams. 

For full day courses, we recommend the following timings:

Option 1: Morning 09:00-12:30, afternoon 13:15-16:00

Option 2: Morning 09:30-13:00, afternoon 13:45- 16:30

There will be a short break during both sessions and we can extend or reduce the time allowed for lunch as required.

If you would like a half day option or would prefer to split the workshop over two days, please contact us to discuss tailored options.

Deposits are non-refundable.

If you have paid the balance in full and give us more than 14 days notice of cancellation then we will refund the balance minus deposit amount of £300+vat.

If you have paid the balance in full and give us less than 14 days notice of cancellation then we will refund 50% of the balance.

If you need to reschedule and provide more than 14 days notice then we will change your date at no extra cost (subject to available dates).

If you need to reschedule and provide less than 14 days notice, you will be charged an additional £50 fee + any pre-booked travel costs.

Your venue must be able to hold the number of delegates plus the trainer. Ideally, this should be set up horseshoe style or classroom style. Both our courses include a PowerPoint presentation so you will need to provide a projector and/or screen that we can connect to a laptop.

We can also deliver these workshops as virtual events via Zoom, Teams or your preferred software.

Need a speaker for your business event?

Meet the Make Your Copy Count Team…

Contact us using your preferred method…