Understanding your target audience is vital
Understanding your target audience is absolutely vital if you want a successful blog. If you don’t know who your target audience is, how can you know what they want to read about? Identifying exactly who you are trying to reach through your blog will help you generate blog ideas, find more readers and build a stronger following.
Identifying your target audience
The target audience for your blog may be more specific than the target audience for your products. You have to consider who you can actually reach with your blog. If you sell to all sizes of business then it may be easier to reach small business owners with your blog than CEOs of international companies. You can use other means of marketing to target those clients.
Before you write each blog post decide who you are writing for.
If you offer business to business products or services then consider the following about your audience:
- What size company are they?
- How many employees do they have?
- What is the average turnover?
- Are they start-ups, SMEs or corporates?
- Is location important?
- Are they a specific type of business (i.e. solicitors)?
- Do they work in a particular sector (i.e. construction)?
- Who are their clients?
If you sell products or services directly to consumers then consider the following about your target audience:
- Are they male or female?
- What age are they?
- Is location important?
- What kind of income do they have?
- Are they homeowners?
- Do they have children?
- What is their marital status?
- Are they drivers?
- Do they own a specific item (i.e. car)?
Finding and engaging your target audience
Knowing as much information as possible about your target audience can help you understand where to find them. You can research which social media platforms your target audience use most, which websites they visit most often and the times of day they are most often online. Use this information to market your blog more effectively.
If you have taken time to understand your target audience then this will come across in your blog. You will be able to write directly to your audience and answer their questions. Readers will be able to relate to your posts and this will help you create a more loyal following and build better relationships.
This article from Zopto offers a more in-depth guide to identifying your target audience: Know Your Prospect: Identifying Your Target Audience
Need some help?
If you’d like help identifying your target audience and generating ideas then why not sign up to our online Blogging for Business course? On completion you’ll have a clearer strategy, a wealth of blog ideas and the confidence to write and edit engaging blog posts.
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