Part one: Copywriting basics and planning for success
Course
Lesson 1: Copywriting fundamentals
Lesson 2: The 5 stages of copywriting
Lesson 3: Building your brief
Lesson 4: Understanding your customer
Action time: Put your learning into practice
Part two: Writing for your reader
Course
Lesson 5: General writing tips
Lesson 6: Getting readers on board
Lesson 7: Copywriting formulas
Lesson 8: Hooks, headlines and openers
Lesson 9: Call to actions
Action time: Put your learning into practice
Part three: Perfecting your copy and maximising results
Course
Lesson 10: Perfecting your copy
Lesson 11: General editing tips
Lesson 12: Proofreading
Lesson 13: Publishing and sharing your copy and content
Action time: Put your learning into practice
Part four: Writing for specific channels
Course
Lesson 14: Sales funnels and stepping stones
Lesson 15: Social media – posting with purpose
Lesson 16: Websites and landing pages
Lesson 17: Brilliant blogs
Lesson 18: Engaging email
Action time: Put your learning into practice
