Course Content


A little introduction into what to expect and how to get more from our five days together.

I'll be using the terms copy and content interchangeably throughout this course, so if you haven't already seen this quick video I made about the difference between the two, check it out.

Understanding your client's buying journey and how to create basic marketing funnels.

How to attract the attention of your ideal clients.

Content marketing - how to use content to nurture your ideal clients

Check out this video interview where I discuss how to get your content seen by more people

How to get more mileage out of your best content

Writing your sales copy

General tips and techniques for writing better copy and content.

Break down your blog writing process.

A simple strategy for managing your social media content.