Using news in your blog
‘News’ is defined by the Oxford dictionary as; “Newly received or noteworthy information, especially about recent events”.
The news is a fantastic source of ideas for blog topics and there are many ways in which you can incorporate news into your blog.
Types of news
There are plenty of types of news that bloggers can utilise:
- Music, film & TV
Choose news stories that relate to your business and that will be interesting to your target audience. Here are some ideas of how to blog around news:
Blogs are a good place to share any company news. If you have developed a new product or service, taken on a new employee or had a major change to your business, create a blog post around the story. Sharing company news is a great way to build relationships with customers and potential customers because it gives them an insight into your business.
Sharing industry news is a fantastic way of showing your readers that you keep up to date with the latest developments. If the news is particularly complex, you can explain it in a way that your readers can understand. You can also give your own insights on the news which shows your expertise in your field.
Newsjacking is a term used when you take a breaking news story and create content around it. This is very popular in marketing, especially since the rise of social media. If you can relate a story back to a product or service then you can capitalise on news whilst it’s generating interest. Newsjacking is very beneficial when done effectively. You need to be quick off the mark so you must be up to date with the latest news and be able to put content together fast.
For more information on newsjacking see these articles:
What is newsjacking and how can it benefit your small business (Small Business Trends)
14 Tips to Newsjack Effectively with Your Content Marketing (Small Business Trends)
Keep on top of the latest news announcements so you can plan blogs around upcoming events that will feature heavily in the news. Doing your research, planning and writing in advance means that you don’t have to try and generate content quickly when the event is actually taking place. Give yourself plenty of time to come up with unique ways of tying your products and services into an event. Look out and plan for the following:
- Celebrity and royal engagement announcements- plan content to go out at the time of the wedding
- Celebrity and royal pregnancy announcements- plan content to go out around the birth
- World Cup/Olympic bids- plan content for when results are announced
- Capital of culture- plan content to go out for when a particular city is the designated city
- Changes to laws- have content ready for when they come into effect
- Elections/referendums- have content prepared for possible outcomes
You can adapt news posts into articles for a company newsletter. Alternatively, collating your blog posts as a newsletter and sending it out by email can be a great way of marketing your blog.
Keep it relevant
The most important thing to remember when using news stories as subjects for your blog posts is to make sure that they are relevant to your target audience. The blog posts you write must be interesting to your readers otherwise they won’t want to read the post or subscribe to your blog. Whatever you choose to blog about, always remember your blog strategy.
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