Marketing your blog
Marketing your blog is vital if you want to get results. Simply writing a great blog post and publishing it on your website won’t get you many readers. You have to let people know it is there.
Fortunately, there are plenty of ways you can promote your blog and many of them are completely free. Here are some of the things you can do to help generate more traffic to your blog.
Optimise your blog posts. Ensure that search engines can crawl your website pages so that they index your posts and they get listed in search results. Choose good long-tail keywords and include these strategically. Getting found in search engines helps you generate organic website traffic.
Email and newsletters
Email your contacts when you have published a new blog post to let them know it is there. Send out a regular newsletter letting your clients, suppliers and associates know that you have been sharing useful content. If your post is short in length, you may decide to include the entire blog post in the email body. For long posts give a summary or the first paragraph and include a read more link. If you are blogging frequently then you could do a collation of your most recent posts. For example, if you post a blog each week, you could send a newsletter once a month with links to all the posts from that month.
Social media is a fantastic way of promoting your blogs but you need to make sure that you reach your target audience. Sharing your blog post on the right platforms, at the right times and in the right way needs a bit of planning.
Guest blogging is another effective way of generating interest in your own blog. Choose companies with a similar target audience to you. By writing a post for their site, you can tap into their followers and subscribers. There are many benefits to guest blogging, especially when you are trying to build your following.
Find influencers on social media or within related industries and ask them to promote or share your blog posts. Make sure that you connect with influencers that have a similar target audience to you for maximum results.
Here are some in-depth guides to influencer marketing:
7 steps to get influencers to share your content (Entrepreneur)
How to Encourage Influencers to Share Your Content (Social Media Examiner)
The definitive guide to influencer targeting (Kissmetrics)
How to Identify Your Social Media Influencers (Sprout Social)
Similar to influencer marketing, blogger outreach is about getting other people to share your content. You do this by asking other content creators to include links to your content from theirs.
There are two main approaches to blogger outreach; mass templates or highly personalised emails (shotgun or sniper). This article from Ahrefs covers blogger outreach in detail, including how to use the sniper approach for better results.
You may decide that you want to invest in some paid advertising to help with marketing your blog. There are a couple of ways you can do this but invest some time in research before you start spending loads of money on adverts.
PPC ads: The complete guide to building your blog audience (Quicksprout)
Facebook ads: How you can use Facebook Ads to promote your blog (Get Response)
LinkedIn Ads: How to run LinkedIn Ad campaigns: A beginner’s guide (Hubspot)
Marketing your blog effectively will help you attract more readers. Once you have attracted new readers, you want to keep them coming back so you need them to subscribe to your blog. Make sure you give readers the option to subscribe. You can collect their email address so you can email them when a new post is published or give readers the option to add your site to their RSS feed.
Getting your readers to subscribe to your blog means that you build a following and you can share new content far more easily. Sharing useful content helps you build a relationship with potential new customers and keep existing customers engaged with your brand. The better the relationship you have with your blog subscribers, the more likely you are to increase your sales.
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