You don’t have to do everything (but you do need to do something)
Social media, video, blogs, podcasts, email, sales funnels, lead magnets, search engine optimisation, Google Ads, networking, cold calling, direct mail – the list of marketing activities you could do is endless.
And as I said right at the start of this article, everything works for someone.
But just because every type of marketing can be effective, not every type will be effective for you.
And that’s why you don’t have to do everything.
But you do have to do something.
Marketing doesn’t look after itself – you either have to invest time or money. Even the biggest companies in the world like Coca Cola, Amazon or McDonalds still invest in advertising.
You have to be visible. If your ideal clients don’t know you exist, how can you expect them to buy from you? Positive mindset and crossing your fingers will not magically make clients appear.
So you’ve got to do something; whether it’s spending an hour a day on social media or paying someone to do your marketing for you.
But be careful not to invest in the wrong things. You can spend hours creating content that never gets seen, waste time scrolling aimlessly through LinkedIn, or spend a fortune on Google Ads that don’t convert.
I’ve seen too many people get talked into doing stuff that won’t work for them or that they can’t execute properly.
That was one of the reasons I started offering ‘Borrow my Brain’ sessions. I wanted to help business owners overcome the overwhelm and confusion around marketing and invest their time and money into stuff that would work.
I don’t sell a particular type of marketing – video, website design, SEO, social media or email – so I can remain objective and help people work out how to play to their strengths.
Marketing doesn’t have to be complicated – it’s mostly about figuring out how to connect with your ideal clients.
Once you’ve done that, it won’t feel like such a minefield.