About Write to Sell

Copywriting involves two main things; selling and writing. Creating great copy is not just about being good at grammar and spelling. Copy has a purpose; that purpose is to convince or persuade people to take an action. You can’t do that without some sales knowledge.

This copywriting course covers both the writing and sales skills needed to create persuasive, engaging copy.

Who should attend?

This course is ideal for:

  • Start-ups and SMEs with no marketing department
  • Companies with a limited marketing budget
  • Employees in creative agencies who want new skills
  • Businesses who are rebranding
  • Businesses who are about to start a new marketing campaign
  • Anyone wanting to learn the basics of copywriting
"I can absolutely recommend the course to anyone who writes content that is intended to persuade or sell to prospects or customers; the investment in time and money will pay for itself many times over."
Rahoul Baruah
Client Robot

Course Content

Part One

  • What makes great copy?
  • Building the brief
  • Understanding the buying environment
  • Identifying your target audience
  • Features and benefits (FABs) 
  • Unique Selling Proposition (USP)
  • Required action

Part Two

  • Writing for your reader
  • Building rapport
  • Establishing credibility
  • Using emotion
  • Objection handling
  • Closing the sale

Part Three

  • Short ads & social media copy
  • Website copy
  • Direct mail
  • Email
  • Press releases
  • Blogs
  • Headlines

Part Four

  • General writing tips
  • Crafting a call to action
  • Editing your copy
  • Proofreading
"Your skill and expertise in the subject has pushed us beyond our usual safe boundaries and your encouragement has compelled us to do more, a decision for which I can honestly say, our company is now starting to reap the rewards."
Rob Lewis
Corporate & Commercial

The Details

Our copywriting course is delivered via Zoom on scheduled dates throughout the year. It begins at 09:30 and runs until 15:30 with short breaks in the morning and afternoon and a longer break for lunch. 

If you book at least one week in advance, you will be sent a workbook at no extra cost. This contains some key information from the day, as well as space for you to make notes and record ideas. 

The price is £225+vat (£270 total). 

By the end of the day, you will understand how to write effective copy and have the skills and confidence to create copy for different marketing channels.

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