About Blogging for Business

Content marketing is an excellent way of generating more customers, but many businesses just don’t know where to begin. Blogging is one of the easiest ways to get started in content marketing and our blogging workshop – Blogging for Business –  is designed to give you the tools to create an engaging blog.

Who should attend?

This course is ideal for:

  • Start-up business owners with a small marketing budget
  • Businesses that want to build a stronger online presence
  • Companies with a blog but no real strategy
  • Business owners that want to start a blog
  • Employees responsible for the company blog
"If you are serious about building your brand online, adding value to others and building your business then I would urge you to attend."
Charles Gregory

Course Content

Part One

  • Benefits of content marketing
  • Setting your objectives
  • Marketing your blog
  • Identifying your target audience

Part Two

  • Types of blog
  • How to generate ideas
  • Idea generation (practical)

Part Three

  • Headlines/titles
  • Call to action
  • Writing your blog post
  • Structure & images

Part Four

  • Editing
  • Proofreading
  • Re-purposing your blog posts
  • Guest blogging
"Lisa spent the day talking us through the various steps on how to create fantastic blogs, covering the type of language that should be used to achieve the best results. I now know how to approach blog writing from start to finish. It was an excellent day and I highly recommend that anyone who is currently writing their own blogs, or thinking about it, should attend Lisa’s next course."
Gavin McBride
Smith McBride Accountants

The Details

Our blogging workshop is delivered via Zoom on scheduled dates throughout the year. It begins at 09:30 and runs until 15:30 with short breaks in the morning and afternoon and a longer break for lunch. 

If you book at least one week in advance, you will be sent a workbook at no extra cost. This contains some key information from the day, as well as space for you to make notes and record ideas for your blog. 

The price is £225+vat (£270 total). 

By the end of the day, you will understand how to plan your blog strategy, have a bank of ideas for content and have the skills and confidence to write and publish blog posts.

Our Blogging for Business workshop is also available as an online course…

Want to learn the basics of copywriting? Check out our Write to Sell workshop…

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