You clicked my LinkedIn link...

And I appreciate it so I want to make it worth your while. 

But first, I want to know why you’re here? 

Maybe you’re curious about what I actually do – I’ll get to that in a second. 

Maybe you’re procrastinating – avoiding that thing you know you really should be doing. Don’t worry, I won’t judge – we’ve all been there. And I’m more than happy to help you kill time – check out my blog for loads of useful content. 

Or maybe something I shared in a post resonated with you and you’re wondering whether I’m the one who can help you fix the problems with your sales and marketing. 

If it’s the last one,  stick around because I’m going to do my best to help.

But first, let’s quickly go back to what I do.

A photograph of Lisa Slater holding a copy of her book - The Freelance Fairytale - in one hand and pointing to it with the other.

The main part of my business is helping freelancers and small business owners attract and convert more of the clients they want, and build a business that works around them. That’s who this page is for. 

The other side of my business is providing copywriting training for teams. I do this in-person (anywhere in the UK) or online (anywhere in the world). If that’s something you’re interested in, you can find out more here

Now we’ve got that cleared up, let’s get on to the good stuff…

Are you getting the clients you want?

I doubt you’d be here if everything was perfect in your business – you’d be too busy rolling in your piles of cash. But you are here so it’s likely you know something isn’t quite right. You might not be entirely sure what the problem is, which makes it difficult to know what kind of help and support you need. So let’s start by finding out whether you’re in the right place.

Do any of the following statements apply to you:

  • You don’t get many decent enquiries
  • The decent enquiries you do get never seem to go anywhere
  • You can’t convert enquiries into clients
  • You spend hours trying to woo potential clients only to get ghosted
  • Every sale feels like a slog
  • You hate selling
  • You don’t feel comfortable promoting your services
  • You don’t know how to promote your services
  • You don’t know what type of marketing to do
  • Marketing feels like a chore
  • You aren’t earning enough
  • You work long hours but never hit your financial goals 
  • You are scared to increase your prices
  • You have clients you don’t like
  • You do a lot of work that isn’t really the sort of work you want
  • You’re stuck in a feast-and-famine cycle
  • You feel like you’ve tried everything and nothing works
  • You sometimes wonder if self-employment is really right for you
  • Every time you think you’re moving forward, something knocks you back
  • You’re wondering when it’s all going to get a bit easier

If any of the above statements resonate, then it’s usually down to one or more of the following:

👎Your marketing sucks

If you aren’t attracting the right type of enquiries, it’s because your messaging isn’t right. And that’s usually because you aren’t clear about who you help or what problems you solve for them.

And if you aren’t attracting the right type of enquiries, you end up with timewasters and tyre kickers. People who want to pump you for free advice or haggle you down on price.

👎Your sales process sucks

Maybe you get lots of enquiries but just can’t convert them into sales. You do free calls, free meetings, lengthy proposals, and polite follow-ups. And…nothing.

It knocks your confidence, and you start to doubt yourself. But that only makes things worse. You don’t feel confident selling yourself, so prospects don’t feel confident buying. You stop valuing yourself and your skills.

👎Your clients suck

What happens when you aren’t getting any enquiries? Or the right type of enquiries? Or you can’t close those deals? Or you stop believing you offer something of value?

You make do with whatever you get – take on whatever comes your way, even if it isn’t quite what you want. And you end up with clients who don’t value your expertise. Clients who don’t respect your boundaries.

You stop enjoying what you do. You get stuck in the feast and famine cycle. You feel like you have no control over your business.

But it doesn’t have to be that way.

Read on -and I’ll tell you how to fix things. 

Fix your marketing

Ok – problem one. Your marketing sucks. 

This is a common problem and you can tell it applies to you if:

  • You don’t get any enquiries
  • You don’t get enough enquiries
  • You don’t get the right type of enquiries

If you aren’t getting enquiries, you have to go looking for work. And there’s nothing wrong with that – I’m a fan of the direct approach. 

But there’s a big difference between doing direct marketing with an effective strategy, and scraping around for work because you are desperate for absolutely anything. 

And let’s be honest, if you were happy with your current approach you wouldn’t have read this far. So here’s what you need to know. 

Blue background with white test that reads: Marketing is simple: Get the right message in front of the right people

Marketing is simple: you have to get the right message in front of the right people. 

I said it’s simple. But I didn’t say it was easy. 

The key thing is targeting your marketing to the right people. Who do you want to work with?

Do not say ‘anyone’, because you absolutely do not want to work with just anyone. 

Do you want to work with the condescending client who speaks to you like crap, doesn’t value what you do, and just wants to haggle you down on price?

Didn’t think so. 

How about the demanding client who expects you to drop everything whenever she calls, constantly nitpicks at everything you do, and then goes off the radar whenever a payment is due? You want to work with her? 

Didn’t think so. 

Or maybe the unethical client who sells a product you know is a scam, who wants you to do things you don’t feel comfortable with, and who pays you in ‘exposure’. Do you want to work with them? 

Didn’t think so. 

Trust me – you do not want to work with ‘anyone’. 

I certainly don’t. 

So if you’re still trying to create marketing messages that appeal to everyone – stop. 

Putting out generic marketing messages is the equivalent of walking up to everyone in a nightclub and saying, “fancy coming back to my place for some sexy time?”

You’ll probably get a lot of rejection. You might even get a few slaps. And yes, every now and then you might get lucky.

But when you do get lucky the experience might not be what you hoped for.

You might not end up with your ideal sexual partner. Maybe it turns out you’re not compatible. Or they have terrible personal hygiene. Or they’re into some weird kinky stuff that doesn’t float your boat.

It’s the same when you send out generic spray-and-pray messages. You’ll probably get a lot of rejection. And yes, every now and then you might get lucky.

But when you do get lucky the experience might not be what you hoped for. You might not end up with your ideal prospect.

Maybe you end up on a call with an absolute time waster. Or someone whose ego is so big they don’t want to admit they can’t afford you so instead they just lead you on. Or maybe you get to a meeting only to find the prospect just wants to haggle you down on price. Or the meeting goes well but when you get back to the office and send your proposal… tumbleweed… the prospect ghosts you never to be seen or heard from again.

Generic marketing messages attract rubbish prospects.

And that brings us to the second part of your marketing – the message.

Once you’ve decided who you want to target with your marketing, you need to create marketing messages that get them interested in working with you. 

And do you know where most people go wrong with that?

They talk about themselves. Their experience. Their qualifications. Their passion. Their wonderful products and services. 😴😴😴

Your marketing shouldn’t be about you. It should be about your reader. 

And if you don’t believe me, let’s put it this way – you’ve got this far down the page and I haven’t once mentioned my experience, qualifications, or passion. If I had, you probably would have buggered off ages ago. Because those things are not important to you. What’s important to you is that you have a problem and you want to know whether I can help you fix it. 

And, chances are I can.

But first, let’s get back to your sucky marketing. 

To sum up – decide who you want to attract and then create messages that get their attention. 

I can teach you how. I have some free resources and some paid resources that will give you the basics. But you’ll get the best results if you get one-on-one support because then I can tailor the advice to your business (more on that shortly). 

Fix your sales process

Maybe your marketing is pretty good and you’ve built yourself a big social media following or a huge email list. But the problem is none of your followers or subscribers convert into customers. 

Or maybe you get lots of enquiries and even have some promising meetings. But as soon as it comes to sealing the deal, you get ghosted. Or you’re told you’re too expensive. Or you’re told “we need to think about it.”

Ouch. 

Selling sucks. 

But it doesn’t have to. 

The first problem usually occurs because you aren’t being clear about what you sell. Or you just aren’t asking for the sale.

People are not mindreaders – they don’t know what you offer unless you tell them.  And they aren’t just going to call you up saying “I love your content – what can you sell me? Here’s my money.”

So tell people what you sell. Tell them who it is for, how it will help, and how they can move to the next stage of the process. 

And if you are having the second problem – the ghosting – you need your marketing to do more of the legwork for you. 

Ideally, you don’t want to have to spend hours convincing prospects to choose you. You want them to come to you when they are almost certain they want to buy from you. Then all you need to do is nudge them over the line. 

Guess what – I can teach you how to do that too (more on that shortly). 

Fix your business

Crappy clients? Late payers and non-payers? Clients wanting the moon on stick for pennies? 

You do not have to put up with it. 

Fix your marketing and your sales and you’ll get more of the clients you want so you can say goodbye to the ones you don’t. 

And guess what, I can teach you how to build a business that works on your terms – a business that makes you happy. A business where you make good money doing what you love for people you like. 

I even wrote a book on how to do it – you can get your copy here

But a book will only take you so far. If you want the really good stuff – the support that’s tailored to your business – your best bet is to work with me one on one. 

And here comes the pitch…

Have you got 90 minutes to work on your business?

You know you’ve got a problem in your business. 

If you didn’t, you wouldn’t have read all the way down to this point. 

But now it’s up to you to decide whether you want to fix your problem or keep ignoring it. 

If you want to fix it, let’s start by figuring out where the gaps are in your marketing and sales process and put a plan in place to get rid of them. 

To do that, you need to book one of my 90-minute sessions. The fee is £180 (inc. vat). 

If it turns out I can’t help or you feel you didn’t get value from me, I’ll refund your pennies, so there’s no risk.

The worst case scenario is we have an uncomfortable hour or so on a Zoom call where we find out we don’t like each other, I give you your fee back, and we both move on. 

The best-case scenario is I do for you what I’ve done for so many other people and I help you move your business closer to where you want it to be. 

Don’t you think that’s worth 90 minutes of your time and £180 of your money? 

Everyone else I’ve worked with does – check out my LinkedIn recommendations if you don’t believe me. But first, get your call booked. 

Because if you just go back to scrolling on LinkedIn, hoping the answer will magically appear,  your problem won’t go away. We both know that finger-crossing isn’t a strategy – the only way things are going to change is if you do something to change them. 

And if you hit that book now button, we can figure out what you need to change to get the best results. 

That’s it that’s my pitch. Fix your problems or don’t. It’s entirely up to you. 

But I hope you’ll hit that book now button so I can help you create a business that makes you happy. Go on – just do it. 

Still here?

Maybe you’re worried the call will turn out to be a glorified sales pitch where I try and convince you to sign up to an expensive programme. 

It won’t be – you have my word.

I do offer a mentoring programme, but I only take on three new clients a month, so I’m choosy about who gets a place. I only want to work with people I can definitely help (and I won’t know if that’s you until we speak).

So trust me when I say, there really is no catch. You invest £180 and I give you 90 minutes of tailored marketing and sales advice to help you start attracting more of the clients you want. 

After that, we can go our separate ways (although I might ask you for a review first). 

If you don’t feel like you got value, I’ll refund the fee – no hard feelings (After all, I’m not going to ruin my reputation over £180 and 90 minutes of my time). 

If after the call, you feel like you want further support from me, I’ll send you the details of my mentoring programme (if I think it’s right for you). 

That’s it. 

There really is no risk and no hard sell. 

So what are you waiting for?

Want to see me in your inbox?

If you like what I’ve said but aren’t quite ready to book a call, then sign up to my email list. It’s not as good as working with me one one-on-one, but you will get some useful tips and advice.

Tuesday, I send a ten-minute task to help you improve your business. Wednesday and Thursday, I send whatever’s on my mind that morning. Friday, I send anagrams (because who doesn’t love some Friday fun).  And when you get sick of seeing me in your inbox, you can just hit the unsubscribe button.