Fast-forward to October 2020, where I knew far more about copywriting, marketing, and business.
I’d been following a guy called Mike on LinkedIn for quite some time. He had a big following (around 70,000), and many of those followers were small business owners (my ideal clients).
He shared an idea he had for how he could help his followers help each other. For £500, you could go to the IAM Productions’ studio and share your expertise in a video interview, which would then be shared with Mike’s followers. Those making the videos would be tapping into a big audience, and those watching the videos would be getting helpful business advice on a range of topics.
I saw it as a fantastic opportunity to increase my reach, so I signed up without hesitation.
And it paid off.
At the time of writing this article (just over a year after the video went live), I can directly track £9870 worth of business back to that video.
I can track it back to that video because people tell me that’s how they found me. There could be other business that stemmed from that video, and I’m sure there will be more in the future.
Don’t get me wrong – it wasn’t as simple as making a video, sharing it once and watching the work come flooding in.
That video helped me attract new followers, (including a web designer who has so far referred three of his clients to me). But it was other marketing – LinkedIn posts, blog posts, emails and so on – that helped me convert those followers into clients. Creating content is only step one – it’s what you do with it that matters.
That video was simply a catalyst – it caused a chain reaction.
And while £10k isn’t life-changing money, it’s not a bad return on £500.