How often should you blog?
“How often should you blog?” and “How long should a blog post be are two questions we get asked.
The answer will depend on what works for you and your audience.
Here are some things you should consider.
How often should you blog?
How much time can you dedicate?
Blogging takes time. You need to plan, research, write, edit and proofread your post. On top of that, there’s the time it takes to promote and share your posts. Before you commit to a daily, weekly or fortnightly blog make sure you have enough time to dedicate to it. You might find it more manageable to create one in-depth, high-quality post each month.
How fast-paced is your industry?
If you are in a fast-moving industry then you may need to blog more frequently to keep your readers up to date. Daily posts or weekly round-ups of the latest developments could work well.
How long and in-depth are your posts?
The length of your posts can dictate how often you blog. If you are writing short, snappy posts then you might find it realistic to write a post every day. Longer more in-depth or ultimate guides will take a bit longer to create so you might prefer to post these less frequently. Having a mixture of content length is another option. A short weekly blog and one long post each month or a short monthly post with a long, in-depth post every quarter can be a nice combination.
How long should your blog post be?
The other question we get asked about quantity is “how long should a blog post be?” Again, the answer is dependent on several factors such as how often you are blogging and what you want to achieve from your blog.
Your blog post shouldn’t be less than 300 words if you want it to rank in search engines. Posts less than 300 words don’t give search engines enough content to determine how relevant your post is.
Longer posts of over 1000 words rank higher than shorter posts. This is usually because you automatically include your keyword and variations of your keywords more naturally so search engines can determine more from the copy. There isn’t really a limit on how many words you can go up to, but you need to have good writing skills and a strong subject to keep your reader engaged for over 1500 words.
If you are creating long posts then you need to think carefully about the layout of your blog post. Include plenty of subheadings, images or graphs to make it more visually appealing.
The format of your post may determine the length of your post. If your post is a “quick guide” to something then readers will expect it to be short. If you are creating an “ultimate guide” then readers will expect plenty of information.
The key thing to remember is to write enough to comprehensively cover your chosen topic but don’t waffle.
Go for quality over quantity
Don’t write blog posts for the sake of having a blog post and don’t add paragraphs of content purely to make up a long word count. You should always aim for quality over quantity. Readers will be more likely to read, subscribe and share if they feel that they are getting quality.