Make Your SEO Count
SEO content will help you get found in search engines, but it’s not as simple as stuffing a few keywords in a blog post and sticking it on your website.
Search engines have one goal – to deliver the most relevant results.
That means that only appealing to search engines isn’t enough – you need to be relevant to your readers too.
You need to do more than just string a few words together. You need to create something that is enjoyable to read.
Because if your content is interesting, visitors will stay on your website longer – Google likes this. And if your content is good, people will share it. This creates organic backlinks (good for SEO) and more visitors (another bonus).
Driving traffic to your site is only helpful if that traffic then turns into sales. That’s why we don’t write content purely for search engines – we write it for people.
So although we are creating your content with a view to improving your website traffic, we are also invested in showcasing your expertise, engaging people with your brand and generating more quality leads for your business. All of which will lead to increased sales.
Any good SEO expert will tell you that it takes time to improve SEO. Creating one or two blog posts is unlikely to have any impact on your rankings.
On average, any SEO activity will take three to six months to produce a significant result. And that’s why we only recommend our SEO content package if you can commit to a high number of blogs or a long-term agreement.
Therefore, the minimum we would recommend is one post per week for three months.
Choosing your keywords
Although we can do basic keyword research, we suggest that you work with an SEO specialist. They can help you build a proper SEO strategy and conduct comprehensive keyword research for you.
Remember, people won’t necessarily be searching for the terms you think they are – they may not know the industry terminology. Plus, some search terms may be highly competitive – an SEO expert will help you choose the ones you’ve got the best chances of ranking for.
What you get
- Each blog post will be a minimum of 600 words
- Content will always be original
- Keywords are incorporated naturally
- Blog posts are written to be engaging for the reader
- Call to action included
- Links to other blog posts and pages included throughout
- Research, writing, editing, proofreading and one set of amendments for each post
What makes good SEO content?
Cheap, keyword-stuffed blog content is a waste of money. It might get you found in search engines, but it’s unlikely to keep your readers engaged.
And there’s no point driving loads of traffic to your site if it’s not going to convert into enquiries or sales. A good blog post will give the reader information that matches up to what they have searched for. If they’ve asked a question it will give a comprehensive answer.
Good SEO content should do more than just get you found. It should make readers want to do business with you.
SEO stands for Search Engine Optimisation and it’s about getting your website pages found in search results.
The premise of SEO is actually quite simple. When somebody types something in to a search engine (such as Google), the search engine sends out bots to find the most relevant results. SEO is about optimising your pages so that the bots choose them as the most relevant results.
Unfortunately, although the premise is simple, the process is a little more complex.
The algorithms that search engines use to determine how relevant your content is are constantly being updated and nobody knows exactly how they calculate the results.
Lots of things can impact your rankings, including keywords, amount of content, number of visitors, time spent on page and the number of links back to your page from other sites.
One thing that definitely has a positive effect on SEO is having quality content.
SEO content usually refers to content that has been written specifically to improve SEO.
The problem is that too many people focus on filling the content with key search terms rather than thinking about the end result.
Let’s say you have a question and you type it into Google. Google will return a list of web pages that it believes will answer your question. You probably want an article that gives you a comprehensive answer. You don’t want two paragraphs that tell you what you already know or, worse still, a load of sentences that are just full of keywords and no information.
If you do get a rubbish article or a glorified sales pitch, you’re going to leave the page and go somewhere else. If Google sees lots of people doing this, it will soon realise that the content isn’t good – it will decide it is irrelevant. So the blog post that was carefully stuffed with keywords is going to actually damage the site’s SEO instead of improving it.
It’s pointless getting found in search results if readers don’t stay on your site.
Good SEO content is written to get you found and then keep your readers engaged.
We can do very basic keyword research for you but you’ll get better results if you work with an SEO specialist who has proper keyword tools and expertise. They will help you select the best phrases to focus on and help you build a full SEO strategy.
If you don’t know any SEO consultants, we can recommend some that we trust.