Make Your Marketing Count

Business Boost is the ultimate blog package. Combining informative, entertaining and interesting blog posts, it allows you to do the following:

  • Inform – establish your expertise and build trust
  • Promote – show how what you do can benefit potential customers
  • Optimise – get found in search engines for phrases your customers are searching
  • Engage – build relationships by showing your personality and values
  • Entertain – attract followers on social media with entertaining content
  • Retain – stay in touch with existing customers with interesting monthly newsletters

Example monthly blog package

Blog 1

Inform – establish your expertise

An in-depth article, designed to establish your expertise and provide value for your readers.

Examples include:

  • How to articles
  • DIY guides
  • Step-by-steps
  • Top tips
  • Mistakes to avoid
  • Information/industry news

This shows your readers that you are experts in your industry.

Blog 2

Promote – raise awareness of your products or services

An article created to promote the benefits of your products or services, raise awareness around what you do or guide people to making a buying decision.

Example subjects:

  • 10 ways a virtual assistant can support your business
  • Email marketing or direct mail – which is right for you?
  • How to choose your new bed and mattress

The posts are not written as sales pitches, they are written to help the reader understand the benefits of what you offer so they make the decision to invest.

Blog 3

Optimise – improve your search engine optimisation

This will be a post created around a keyword search term that is relevant to your business. Although it will focus on the keyword or phrase, it will still be written with readers in mind. Keywords are incorporated naturally  to help with SEO. 

 

Blog 4

Engage – build trust and show your brand personality

These articles are designed to show your personality and credibility so you can build trust and let your potential clients get to know you. They can include:

  • Case studies
  • Employee profiles
  • Company history
  • Company news and updates

These articles not only help to build trust with potential new customers, they also help you improve your employer branding so you can attract better candidates when recruiting.

Blog 5

Entertain – increase social media engagement

These articles are fun, intriguing or controversial. They attract clicks because they get people curious.

Example subjects:

  • 10 weird laws you didn’t know still existed
  • Most embarrassing graphic design fails
  • 7 ways to annoy your accountant

These types of article work well on social media as they are a little more light-hearted and interest a wider audience. 

Email Roundup

Retain – keep your brand in front of your customers

Your monthly newsletter will include a short intro, summaries of and links to each of your articles and a short closing paragraph that offers a top tip, recent update or useful note for your readers.

The purpose of your newsletter is to stay at the forefront of your customers’ minds, show them that you are continually creating useful content and remind them what a great company you are.

"As we have outsourced the writing of our blogs and articles to you for more than 2 years now, it was clear that we would approach you about writing the content for a variety of marketing literature around our 10 year anniversary. The “Meet the Team” articles really bring to life the person behind the profile and we’ve promoted our 10 year anniversary with an excellent blog full of insight and recruitment tips, which had great engagement on social media."
Keeley Edge
Key Appointments

What else?

As well as our basic package which we’ve outlined above, we can also create supporting content to include:

  • Social media posts
  • Landing pages
  • Lead magnets
  • Video scripts
  • LinkedIn articles

And of course, if you don’t want or need all six types of content, you can pick and mix the ones you do need.

Make Your Strategy Count

If you know what you want, that’s great – call us to discuss your needs, and we’ll put together a bespoke proposal.

If you’re unsure how to get the best results, why not book our strategy consultation where we’ll help you put together a content marketing plan. We’ll look at who you want to attract, how you can attract them and how you can recycle any content you already have.

Want to get social on social and build a community? Our Social Boost could be just what you’re looking for…

Attract leads with a mini eBook, then engage with them through personalised emails with our Sales Boost…

Get found in searches with keyword-focused content that appeals to search engines and readers…