Make Your Marketing Count
Business Boost is the ultimate blog package. Combining informative, entertaining and interesting blog posts, it allows you to do the following:
- Inform – establish your expertise and build trust
- Promote – show how what you do can benefit potential customers
- Optimise – get found in search engines for phrases your customers are searching
- Engage – build relationships by showing your personality and values
- Entertain – attract followers on social media with entertaining content
- Retain – stay in touch with existing customers with interesting monthly newsletters
Example monthly blog package
Inform – establish your expertise
An in-depth article, designed to establish your expertise and provide value for your readers.
- How to articles
- DIY guides
- Top tips
- Mistakes to avoid
- Information/industry news
This shows your readers that you are experts in your industry.
Promote – raise awareness of your products or services
An article created to promote the benefits of your products or services, raise awareness around what you do or guide people to making a buying decision.
- 10 ways a virtual assistant can support your business
- Email marketing or direct mail – which is right for you?
- How to choose your new bed and mattress
The posts are not written as sales pitches, they are written to help the reader understand the benefits of what you offer so they make the decision to invest.
Optimise – improve your search engine optimisation
This will be a post created around a keyword search term that is relevant to your business. Although it will focus on the keyword or phrase, it will still be written with readers in mind. Keywords are incorporated naturally to help with SEO.
Engage – build trust and show your brand personality
These articles are designed to show your personality and credibility so you can build trust and let your potential clients get to know you. They can include:
- Case studies
- Employee profiles
- Company history
- Company news and updates
These articles not only help to build trust with potential new customers, they also help you improve your employer branding so you can attract better candidates when recruiting.
Entertain – increase social media engagement
These articles are fun, intriguing or controversial. They attract clicks because they get people curious.
- 10 weird laws you didn’t know still existed
- Most embarrassing graphic design fails
- 7 ways to annoy your accountant
These types of article work well on social media as they are a little more light-hearted and interest a wider audience.
Retain – keep your brand in front of your customers
Your monthly newsletter will include a short intro, summaries of and links to each of your articles and a short closing paragraph that offers a top tip, recent update or useful note for your readers.
The purpose of your newsletter is to stay at the forefront of your customers’ minds, show them that you are continually creating useful content and remind them what a great company you are.
As well as our basic package which we’ve outlined above, we can also create supporting content to include:
- Social media posts
- Landing pages
- Lead magnets
- Video scripts
- LinkedIn articles
And of course, if you don’t want or need all six types of content, you can pick and mix the ones you do need.
Make Your Strategy Count
If you know what you want, that’s great – call us to discuss your needs, and we’ll put together a bespoke proposal.
If you’re unsure how to get the best results, why not book our strategy consultation where we’ll help you put together a content marketing plan. We’ll look at who you want to attract, how you can attract them and how you can recycle any content you already have.