Content marketing is a fantastic way of raising your profile, connecting with new customers and building trust – all of which can help you win more business. But you can’t do content marketing without content.
Fortunately we can help with written content creation. We love writing brilliant blogs, amazing articles and creative content that improves your SEO, gets you noticed on social media and makes people want to do business with you.
Make Your SEO Count
Getting found in search engines helps you get more traffic to your site, but getting that traffic is only beneficial if it turns into business.
That’s why we write content that’s optimised for search engines and people. Content that not only gets you found but keeps visitors on your site.
Make Your Sales Count
Ultimately, all our content packages are designed to win you more business, but they each do it in different ways. The right package for you will depend on the nature of your business and the way in which your audience buys.
Our Sales Boost is ideal if you have a specific product or service that you want to focus on. We create a nurture sequence that builds a relationship with your reader, guiding them towards making a purchase.
Make Your Social Count
Having great content is all well and good, but you need to be letting people know it’s there. So why not let us create awesome articles for you as well as the social media posts to support them?
Quality content will attract more followers and increase your likes, shares and comments.
Bespoke Content Creation
Whether you know exactly what content you need, or don’t have a clue where to start, we can help. We can create a bespoke content package that includes any of the following:
- Lead magnets
- White papers
- Video scripts
- Social media posts
Get in touch to get started with your bespoke content creation package.
Content marketing is about building relationships with your ideal customers by creating content that appeals to them.
Types of content include:
- White papers
- Social media posts
Content can be informative, educational, entertaining, promotional – it’s up to you what type of content you create. But remember, the idea is to create content that your ideal customers will be interested in.
If you’d like to know more about how content marketing works, check out our articles:
The terms copywriting and content writing are often used interchangeably, and there is debate over the differences between the two.
Copy relates to the text part of any sales, marketing or advertising material, whereas content can take various forms – written, video, images, audio etc.
So when it comes to written content and written copy, what’s the difference?
Well, many marketers differentiate the two by the purpose. Copy is written with the purpose of getting the reader to take an action at the end, such as to make an enquiry or buy something. Content (for marketing) is written to engage the reader, for example by informing, educating or entertaining them.
The purpose of your copy/content will determine the way it is written. Some copywriters specialise in sales copy but aren’t interested in researching and writing blog content. Some content writers are fantastic at writing informative articles but wouldn’t be able to create a persuasive ad.
At Make Your Copy Count, we are skilled in writing copy or content for any purpose. The ultimate goal with anything we write is to help you win business – we just approach it differently depending on what type of copy/content you need.
So we don’t really care whether you call it copy or content, as long as we understand where and how the copy will be used, we make sure it will get you the results you want.