Blogging is a great way to build up your online presence but many businesses are put off because they think it will take up too much time. They are convinced that to be effective they must be sharing content on every different social media platform there is.
Linkedin, Facebook, Twitter, YouTube, Instagram, Snapchat, Pinterest, Reddit, Google+, Tumblr; the list is extensive. Successfully managing so many social media accounts is a full-time job so how can small businesses manage them all?
The good news is that you don’t need to have an account on every platform to build a successful blog. Focus on sharing your blog posts on the platforms that your target audience are using.
Spend a bit of time researching which platforms your target demographic is using most. This infographic from Social Media Today gives a very quick overview of the main platforms.
Once you have an idea of where you are most likely to reach your target audience, choose one or two to invest your time in. It’s better to use one platform effectively than all of them badly. Share useful content that your audience will want to read.
Share your blog posts in the right places to increase the chances of them being read. If your blog posts are well-written and provide the reader with useful information, they will want to share these posts and you will build a bigger following and a greater online presence.
Spending some time thinking about where to share your blog will help you get better results.
Want to learn more about blogging for business?
If you’d like to get started in blogging or need to improve your existing blog then book on one of our Blogging for Business workshops or online courses. We’ll help you build a strategy, generate ideas and learn how to write and edit effective blog posts. You’ll leave understanding how you can get the most from your blog.
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