So many freelancers underestimate how much of freelance life is about sales and marketing.
You need clients.
It does not matter how good you are at the thing you offer. It doesn’t matter how much money you spent on your fancy website. It doesn’t matter how many of your friends tell you great you are.
You need people to give you money in exchange for your products or services.
Until you make that happen, you haven’t got a business.
You can create a Facebook business page, attend every networking event in town, get 10,000 followers on Instagram, do free webinars once a week, have a thousand free discovery calls with “potential clients”
But until those activities generate paying customers, you have not got a business.
You need to find a way to get leads and then convert those leads into sales.
It might sound harsh, but it’s true.
And until you get comfortable with selling, you’re really going to struggle as a freelancer (unless you can find someone to take care of the sales part on your behalf).
But if the thought of selling scares you, don’t panic.
Selling doesn’t have to involve cold-calling. Or presenting highly-polished pitches. Or sitting in a room pressuring people into buying from you.
Selling doesn’t have to be uncomfortable. If you genuinely offer something of value, you should want people to know about it.
In fact, you’re doing them a disservice by not letting them know it exists.
And that’s where your marketing comes in. Find a way to get your message in front of the right people (your ideal clients) at the right time (my book teaches you how).